Women and Work in the 19th Century Essay - 920 Words

During the 19th century, change was in the air. Industrialization, involving the movement of labor and resources away from agriculture and toward manufacturing and commercial industries, was in progress. As a result, thousands of women were moving from the domestic life to the industrial world. During the 19th century, the family economy was replaced by a new patriarchy which saw women moving from the small, safe world of family workshops or home-based businesses to larger scale sweatshops and factories. Prior to these changes, career options were limited for women. The work of a wife was often alongside her husband, running a household, farm or plantation. Indeed, a wife herself was considered her husbands chattel, or personal†¦show more content†¦Industrial working conditions were often unsanitary and the work was dangerous to untrained and unskilled women. The education of children decreased due to the long hours the women had to work. Home life suffered as women were faced with the double burden of factory work followed by domestic chores and child care. Since employment was unpredictable and pay was low, prostitution became a way of life for lower class women. Women, considered less important in society, had to deal with men assuming supervisory roles and receiving higher wages. Also, the men began forming worker oppositions proposing that child and female labor should be abolished from certain jobs. In the 1830s, Americas first attempt to form a National Trades Union was motivated in large part by working mens desire to limit competition from female employment (Woloch 126). All of these troubles made it difficult for women to find and maintain employment. Later in the 19th century, some women held jobs in the domestic-service market and worked as maids or nannies. Expansion in industrial and retail areas led to an increase in the number of available white collar jobs. These jobs were filled predominately by women looking for better pay and wo rking conditions. Big businesses and companies began to employ women as typists, secretaries, file clerks, andShow MoreRelatedDominance over Women by Men Essay905 Words   |  4 PagesWhen women are seen with pen in hand, they are met immediately with shrieks commanding a return to that life of pain which their writing had interrupted, a life devoted to the womens work, of needle and distaff†(Archangela Tarabotti), thoroughly acknowledges the various struggles experienced by a typical woman in the 19th century. Henrik Ibsen’s play, A Dolls House illustrates the 19th century as a time period when equality among genders was not accepted. The roles of men and women in 19th centuryRead MoreEssay on Marriage in the 19th century549 Words   |  3 PagesMarriage in the 19th Century Marriage is the joining of two people as husband and wives according to laws and customs. In our society today, women get married of their own free will and gain respect from their spouse. A dream of the 21st century is a story written by Winnifred Harper Cooly. It is about a young womens dream. She imagines that women in the 21st century will have a better place in the society. Ideal marriages in the 19th century were very hard to achieve and most of the timeRead MoreThe During The 19th Century902 Words   |  4 PagesThe events in the 19th century had changed the lives of women and blacks completely. It was an age where the impact of the industrial revolution caused a sharp differentiation between the gender roles, especially of the upper and middle classes. In 19th century, appeared the events such as African American Civil Rights Movement, Civil War, and The Women’s Rights Movement had put women and blacks’ role to a new level. During the Civil War, women stepped out of their domestic domains to support theRead MoreChapter 24 Discussion Questions952 Words   |  4 Pageswomen’s status change during the 19th Century? Women usually did not work in the factories in 19th century Europe. It became expected of them to stay home and take care of the children. They formed bonds with their children because of the decrease in infant mortality rates and genuinely loved their husbands because people married out of love, not for economic reasons. Women had legal inferiority to their husbands and worked to change that throughout the 19th century. They campaigned for equalRead MoreGilman s The 19th Century959 Words   |  4 Pagesaudiences in the 19th century were bizarre to read such a book like Herland. Nobody really expected to read a novel about a world of only women and given male abilities. Women’s lives in the 19th century were not always as easy. They faced inequality, abuse, expectations and stereotypes. Gilman did not just wanted to write Herland for women, but wanted both genders to treat each other equally and have respect. It’s sadly to say but the stereotypes, unequall y and expectations for women are still happingRead MoreWomen Struggles During The 19th Century923 Words   |  4 PagesENG 251- 02 25 September 2014 Women Struggles in the 19th Century Since the beginning of time women have struggled to prove themselves to society so that people understand they are just as good as men. However, society has made a mockery of women for years. Using women for sex appeal and for personal gains. Women were those who stayed home cleaning, took care of the children, and prepared meals for the family. This sounds quite familiar with today’s society, but women today aren’t only limited toRead MoreWomen s Rights During The 19th Century1507 Words   |  7 PagesIn The 19th Century The 19th century was an important period for women especially in Europe and North America. It was a crucial time for demand for change and women were at the forefront of it all. Viewed only as a homemaker, women found it difficult during this time to show society what they were capable of. Limitations on their capabilities created by gender stereotypes called for change. To understand the significance of the 19th century for women, one must consider the conditions women were livingRead MoreThe Yellow Wall Paper By Charlotte Perkins Gilman1353 Words   |  6 PagesI’ve always believed that feminism was essential for all women who wished to be looked as equal to men. In today’s modern society, women are granted more opportunities and respect and have achieved major success. However, women were not always seen as independent and self sufficient, but rather seen as weak, domestic, and dependant compared to men. In Charlotte Perkins Gilman’s story, â€Å"The Yellow Wall-Paper,† which is set in the 19th century, the narrator suffers from what is now identified as PostpartumRead MoreMiddle Class Women in 19th Century American Society1245 Words   |  5 PagesMIDDLE CLASS WOMEN’S PLACE ROLES IN THE 19TH CENTURY U.S. SOCIETY [pic] Section: Cassia Women were always faced specifically in history by men until they became equal to them. In the story â€Å"The yellow wallpaper† the author Charlotte Perkins Gilman says some things about the way women were treated by men back then in the 19th century. Women’s roles and place in the 19th century American society are very humiliatingRead MoreA Dolls House by Henrik Ibsen868 Words   |  3 Pagesthe characters of the play, and how the theme contributes to typical gender roles in the 19th century. A womans duty in the 19th century was to exhibit â€Å"piety, purity, submissiveness, and domesticity,† This was the â€Å"cult of true Domesticity† in the 19th century (Radek). Depending on their social class, women in the 19th century were seldom allowed to handle money. Lower class women, however, were allowed to work as servants in a masters home, nannies, factory workers, and in dire situations, prostitutes

An Analysis of Miltons On His Having Arrived At the Age...

An Analysis of Miltons On His Having Arrived At the Age of Twenty-Three nbsp; John Milton is one of the most famous poets of the English language. Even though his works are not many, he is considered the greatest writer in English literature. In John Milton s works we can see the problems of the English society and his own too. Such a poem is On His Having Arrived At the Age of Twenty-Three because it shows the concerns that Milton had about his career when he was young and still hadnt chosen his own way in life. In this famous work of his we dont see a celebration of a birthday but a problem that the young gentleman faces as time passes by. The author uses many metaphors and symbols in order to give a more vivid†¦show more content†¦In the poem John Milton uses many metaphors and he starts with them in the first lines: How soon hath Time, the subtle thief of youth, Stolen on his wing my three and twentieth year! (1-2). nbsp; John Milton calls time a subtle thief of youth and according to him it is time that has stolen his twenty-three years. In fact, this is quite true because time is responsible for the aging of the human body and as time goes by people get older and older. Sometimes time flies so fast that we don t really notice this. John Milton says that time is a bird, which flies very fast. A proof of this statement comes from line two when the author refers to time as the one who has stolen his youth on his wing. In these two lines we see a lot of metaphors which help the creation of a more vivid image of time. In the next several lines the author again uses metaphors to represent the problem that he has. John Milton refers to his age as to a late spring and this spring hadn t produced anything till now: My hasting days fly on with full career, But my late spring no bud or blossom showeth. (3-4). The author also uses metaphor in the lines: That I to manhood am arrived so near, And inward ripeness doth much less appear. (6-7). The words inward ripeness refer to the growing of the man; John Milton compares a man to a fruit, which ripens. As aShow MoreRelatedOn His Arrival at the Age of Twenty- Three Poem Analysis1796 Words   |  8 PagesOn His Arrival At The Age Of Twenty-Three Poem Analysis Mr. Hodson Wyatt Grant English30H Friday April 12th, 2013 Grant-2 Grant-2 On his arrival at the age of twenty-three, written by John Milton was created during the puritan period. John Milton was born in cheapside, London, in 1608, he grew up in a wealthy family that gave Milton all the opportunity’s to be well educated and attend Cambridge University one of the most highly decorated schools in Europe and the World. Milton grew up during

Business Tourism and Supply Management

Question: Describe about the Business Tourism and Supply Management. Answer: What tools or strategies would you need to use to find the following information? Computer training needs of staff Under this objective, information on what needs to be covered during the training can be obtained from the job description manual. This document can be obtained from the human resources department. The job description manual will inform you on the specific tasks that the employees are required to carry out during the course of their duty and will require computer training. Under each identified task, specific learning objectives can be developed through IT books with same or similar topics or searched online via IT Educational journals like Elsevier. The specific learning objectives can also be developed by interviewing vocational tutors in ITteaching institutions on the computer training needs of staff. (Burke, 2011) A simple survey can also be conducted among the members of the staff to gauge the level of their computer knowledge. This will reveal what computer knowledge gab exist among members of staff thus developing learning objectives or instructions based on the outcome of the survey. If the training was meant to achieve basic computer literacy among the staffs then a simple survey like tasting MS office skills will suffice, but if the objective was to achieve a technical computer literacy then a more robust survey will be required like installing the technical software and asking employees to perform certain basic functions using the same software. (Burke, 2011) Staff absence rates for the last two years This information can be obtained from staff daily sign in records for the past two years. The records will then be counterchecked against list of staffs members expected to be at work at each day or shift of the period under consideration. The rate can then be calculated by dividing the number of employees absent per month by the total number of employees expected to be at work during the month under study. The daily rates or yearly rates can be obtained through the same method. In some organization where the process of signing in for work is automated through biometric systems then a simple request for generation of reports on employee absenteeism through the computer can be done. The reports can be generated on monthly, weekly, yearly or on any other timeframe basis required. (Support staffs have highest sick rates, 2011) General climate information for capital cities in other states This information can easily be obtained through online platforms that reports on weather updates and climatic conditions. The same can also be obtained through a correspondence in the city of interested if you have one there, e.g. a friend, colleague or a family member in the city of interest. This information can also be obtained by turning in to the major TV stations of the country/state where the city of interests is located during prime time news like 1pm or during the hourly news time. During this time weather update of major towns in that state are usually provided and you can pick updates on your city of interest. (Kozak, Uysal and Birkan, 2008) You can do this severally so that you can understand the climate of the area. The same information can also be obtained through weather books by checking the corresponding month or period youd like to know the climate of your city of interest. (MacKillop, 2012) References Burke, B. (2011). Staff training needs to be responsive to learner needs. Nursing Standard, 25(26), pp.33-33. Kozak, N., Uysal, M. and Birkan, I. (2008). An Analysis of Cities Based on Tourism Supply and Climatic Conditions in Turkey. Tourism Geographies, 10(1), pp.81-97. MacKillop, F. (2012). Climatic city: Two centuries of urban planning and climate science in Manchester (UK) and its region. Cities, 29(4), pp.244-251. Support staff have highest sick rates. (2011). Nursing Standard, 25(24), pp.6-6.

Macbeth Essays (1879 words) - Characters In Macbeth,

Macbeth Independence and Failure Peasants of the early sixteenth century are often pictured carrying a bundle of limbs tied with vines on their backs. This is a perfect metaphor for the events in Macbeth. Macbeth is one of many thanes, or limbs, bundled together. The thanes are united by the king, or the vine. Scotland, or the peasant, carries the bundle by the sweat of his brow. They carry the bundle for fires on cold nights, or wars, and to build homes, or castles, to protect them from the elements, or invaders. If the limbs are tied improperly, one limb may slip to the side and cause the peasant, or nation, to stumble or fall. If the limb slides completely out, the rest of the limbs may follow because the bundle is loose. Marriage is like a triangle. Each spouse makes up one of the leaning sides, and marriage the lower side. The three together are very strong, but to stand they all must be united. The longer a marriage is held the longer the bottom stretches, and the more dependent each person becomes on the other. If one side tries to stand on its own then the second will fall on the first as it tries to stand. This metaphor also excellently exemplifies the catastrophe that occurs in Macbeth as both Lady Macbeth and Macbeth try to separate. Macbeth is a eighteenth century play written by William Shakespeare. Using these two metaphors, the breakdown in the relationship between Lady Macbeth and Macbeth and between the king and the thanes and how they perfectly parallel each other because each is caused by Macbeth's will to be independent. According to Webster's dictionary, the archaic definition of independence is"competence" (1148). To be independent is not to be "subject to control by others" (Gove 1148). This means that independence is to be in control of ones decisions and to feel they are good decisions. Macbeth, on the other hand, feels independence is to not be subordinate to others like the king. To be independent, one must be strong. Inner strength, not physical strength, is needed. Inner strength is only accomplished by having a high self-esteem. Macbeth does not and must use others to reach for independence. Macbeth needs this strength: It [Macbeth] hurls a universe against a man, and if the universe that strikes is more impressive than the man who is stricken, as great as his size and gaunt as his soul may be he will fall. (Van Doren 217) According to Macbeth's ideas of independence and of strength, he is neither independent nor strong. He feels the need for both and thus allows nothing, including murder, to get into his way. Shakespeare opens Macbeth with the disorder being stabilized by the king and thanes. The thanes fought "rebellious arm ?gainst arm" to curb "his lavish spirit" (I, ii, 56- 7). Macbeth's stature increased to fill the space in the bundle of limbs opened by the death of the Thane of Cawdor for "what he hath lost, noble Macbeth hath won" (I, ii, 67). "When we first see him [Macbeth] he is already invaded by those fears which are to render him vicious and which are finally to make him abominable" (Van Doren 216).At the end of Act I, Lady Macbeth and Macbeth are discussing whether or not to assassinate the king (I, ii). Macbeth has not committed himself to this sin and to independence, he has not broken the commitatus bond that exists between the king and thane. Likewise, Macbeth's marriage is unstable as they argue, but their triangle is still together as they depend on one another. Lady Macbeth and Macbeth each experiment with external forces to gain independence from their spouse. Macbeth uses the witches, on which he becomes increasingly dependent. Lady Macbeth uses alcohol and Satan to "unsex" her and make her strong (II, ii, 1; I, v, 42). Both Macbeth and Lady Macbeth deny their dependence on their aid, and still require their spouse. Their self denial of their dependence makes them weak, and the more self denial the weaker they get. As a married couple, they are splitting away from each other: they are trying to turn their triangle of dependence into a open square of independence. The split between Macbeth and Lady Macbeth becomes apparent with the assassination of king Duncan. By the end of their arguing in the beginning of Act II, the two had not come to a final decision as to whether to kill the king or

The Big Bang Essay

The Big Bang Essay The Big Bang Essay Before our universe was created there was something that had happened to have created the universe. The big bang theory was a major part of why the universe was created. There are so many things that had to be contributed to the big bang theory. We don’t really know what will happen to our universe in the future but we can make predictions about it and we can use evidence and justifications to predict what will happen. The Big Bang Theory is the leading explanation about how the universe began. At its simplest, it talks about the universe as we know it starting with a small singularity, then inflating over the next 13.8 billion years to the cosmos that we know today. Because current instruments don't allow astronomers to peer back at the universe's birth, much of what we understand about the Big Bang Theory comes from mathematical theory and models. Astronomers can, however, see the "echo" of the expansion through a phenomenon known as the cosmic microwave background. The phrase "Big Bang Theory" has been popular among astrophysicists for decades, but it hit the mainstream in 2007 when a comedy show with the same name premiered on CBS. The Big Bang theory is an effort to explain what happened at the very beginning of our universe. Discoveries in astronomy and physics have shown beyond a reasonable doubt that our universe did in fact have a beginning. Prior to that moment there was nothing; during a nd after that moment there was something: our universe. The big bang theory is an effort to explain what happened during and after that moment. There are many misconceptions surrounding the Big Bang theory. For example, we tend to imagine a giant explosion. Experts however say that there was no explosion; there was (and continues to be) an expansion. Rather than imagining a balloon popping and releasing its contents, imagine a balloon expanding: an infinitesimally small balloon expanding to the size of our current universe. Another misconception is that we tend to image the singularity as a little fireball appearing somewhere in space. According to the many experts however, space didn't exist prior to the Big Bang. Back in the late '60s and early '70s, when men first walked upon the moon, "three British astrophysicists, Steven Hawking, George Ellis, and Roger Penrose turned their attention to the Theory of Relativity and its implications regarding our notions of time. In 1968 and 1970, they published papers in which they extended Einstein's Theory of General Relativity to include measurements of time and space. According to their calculations, time and space had a finite beginning that corresponded to the origin of matter and energy. I also know that there was a Big Bang is the fact that as things are moving closer to you the waves get compressed and as they are moving away from you the waves get stretched out. With light the shorter waves are the blue and the longer ones are the red and the further away a galaxy is the more red shifted it is indicating that the galaxies are all moving away from each other indicating that the universe was once much smaller and that at one time it was a singularity, which expanded until it got to the size it is today. We may still be far from answering the question â€Å"what is the future for our universe† but we are at least able to predict certain possibilities. In our current view of the Universe there are 2 possible futures from studies. One possibility is that the Universe will come to an end in the opposite of a Big Bang called The Big Crunch. There is enough matter in the Universe eventually gravitational forces will

5 Tips for Writing the Michigan State Admissions Essay

5 Tips for Writing the Michigan State Admissions Essay SAT / ACT Prep Online Guides and Tips So you’ve decided to apply to Michigan State University. You’ve made a great choice- not only is it one of the top public universities in the nation, 95% of undergraduates land jobs or go onto graduate school after graduation! Additionally, 25 of its undergraduate programs are ranked in the top 20 nationally, including the best supply chain management and logistics program in the country. And like most top schools, the MSU application requires you to submit an application essay. This guide will walk you through everything you need to know about writing and submitting the Michigan State admissions essay, including: A discussion of the Michigan State admissions standards, Where to find the Michigan State application, and Five tips to write a Michigan State admissions essay that will get you in. So let’s get started! What Is the Michigan State Admissions Essay? The Michigan State essay is a required (and important!) element of your Michigan State application. The essay is basically a personal statement designed to help admissions counselors get to know you better. Sure, they’ll see your transcript and test scores, but Michigan State also wants to know who you are beyond the data, too. The essay is also important because Michigan State is a moderately competitive school that has an acceptance rate of 66%, which means that 66 out of 100 students who apply to MSU are admitted each year. That means your essay is a key part of an admissions counselor’s decision-making process. (If you’re not familiar with the school’s admissions requirements, be sure to check out this comprehensive guide on Michigan State’s admittance policies.) As we mentioned earlier, you’ll submit one finished essay as part of your complete Michigan State application packet. As of 2018, Michigan State requires prospective students to submit all their application materials- including the MSU essay- via the Common App or the Coalition App, which are online platforms that let you fill out one application and submit it to multiple universities. Luckily for you, Michigan State doesn’t require you to fill out an additional application supplement. In other words, the Michigan State admissions essay is the same essay you’ll fill out for either the Common App or the Coalition App! But that also means that you only have one chance to help MSU’s admissions counselors determine whether you’re a good fit for the university. Now that you have a general idea about what the Michigan State admissions essay is and how to submit it, here are three final, important things to keep in mind: #1: MSU doesn’t favor one application over the other. They treat Common App and Coalition App submissions equally in their decision-making process. (If you’re still not sure which application to use, here’s a comprehensive guide that helps you choose the right one for you!) #2: You can only submit one application per academic year. So if you have both applications filled out, send one or the other- not both. Sending two applications can cause errors in the admissions system and lead to your application getting rejected. #3: The Common App and the Coalition App have different prompts. Each application asks slightly different questions, so it’s important to pick the application that allows you to write the strongest essay. Now it’s time to take a closer look at the different Common App and Coalition App prompts and give you some general tips for picking the best MSU essay prompt for you. The Common App Essay Prompts 1. Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story. 2. The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience? 3. Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome? 4. Describe a problem you've solved or a problem you'd like to solve. It can be an intellectual challenge, a research query, an ethical dilemma-anything that is of personal importance, no matter the scale. Explain its significance to you and what steps you took or could be taken to identify a solution. 5. Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others. 6. Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more? 7. Share an essay on any topic of your choice. It can be one you've already written, one that responds to a different prompt, or one of your own design. For the Common App, you’re given seven essay prompts and asked to answer one. The prompts themselves fall into a few general categories: Overcoming a challenge Solving a problem Showing personal growth Sharing your interests and personality This list gives you a general sense for what admissions counselors expect to see in your essay. You will likely only discuss one or two of these in a prompt, so don’t worry about having to address every single category in your response. Having to choose just one prompt can be pretty overwhelming- it’s hard to know where to start! Here are some things you can do to make picking a topic easier. Read through this guide that explains each prompt. Getting an expert explanation on each prompt can help you pick one that works for you. Eliminate the prompts you don’t like- or don’t understand. Go with your gut...as long as your gut doesn’t make you cross every option off your list. Consider the categories. Take a look at the general categories we have listed above, and think back to the essays you did well on in school. Is there a category you feel most comfortable writing about? If so, pick a prompt that aligns with that topic. Keep in mind that no matter the topic you choose, the Common App limits your response to 250 to 650 words. It’s harder to write shorter responses, so make sure you plan ahead and give yourself plenty of time to write a great essay. The Coalition App Essay Prompts Tell a story from your life, describing an experience that either demonstrates your character or helped to shape it. Describe a time when you made a meaningful contribution to others in which the greater good was your focus. Discuss the challenges and rewards of making your contribution. Has there been a time when you’ve had a long-cherished or accepted belief challenged? How did you respond? How did the challenge affect your beliefs? What is the hardest part of being a teenager now? What’s the best part? What advice would you give a younger sibling or friend (assuming they would listen to you)? Submit an essay on a topic of your choice. As you can see, the Common App and Coalition App provide slightly different essay prompts. You’ll still submit one essay, though the Coalition App gives you two fewer prompts to choose from. Like the Common App, the Coalition App prompts fall into a few general categories: Sharing your interests or personality Helping others and/or your community Facing challenges Experiencing personal growth So not only are the essay prompts themselves differ from the Common App, the Coalition App’s response categories are also a little different. (Here’s another helpful tip: looking at the response categories and comparing them to the Common App’s can be a good way of helping you to decide which application is right for you.) So now that you’ve seen the Coalition App prompts, how do you choose one? Here are some tips for picking the best Coalition App prompt for you: Make a list of life’s meaningful moments. What are the top ten life-changing experiences of your life? Jot these down. Keep in mind they don’t have to be huge- sometimes the smallest things make the biggest impact. Now look at the list. Do any of those stories fit with a prompt? Do a timed writing. Write down each topic on a separate sheet of paper. Set a timer and give yourself five minutes to write whatever comes to mind about each prompt. When you’ve done that for all five prompts, look to see if one topic inspired you more than the others. Read a walk-through of each essay topic. A little bit of expert guidance can help you better understand how to answer each prompt. No matter which prompt you choose, you’ll have limited space for your response. Unlike the Common App, the Coalition Application does not give a firm word count, though their website recommends you limit your essay length to 500 to 550 words. That’s slightly shorter than the maximum limit for the Common App essays, so keep that in mind if you struggle with essay length. Image courtesy of Joel Dinda 5 Tips for Writing a Killer Michigan State Admissions Essay By now you’ve had a chance to consider- and hopefully choose!- the perfect MSU essay prompt. Here are our top five tips for writing a Michigan State University essay that makes you stand out from the crowd! Be authentic. Jim Cotter, the Director of Undergraduate Admissions for Michigan State University, says being authentic is the most important element of a strong Michigan State essay. He explains, â€Å"We don’t want a student to create something that they’re not. We want them to tell us who they are, what their real experiences are, and how they’ve developed as an individual because of those experiences.† In other words, tell the truth...and be yourself! Tell a story. To write a stand-out MSU essay examples are key. That’s why it’s important to use storytelling to help answer the prompt! For example, if you want to talk about a time you gave back to the community, tell a story about a specific event (like shaving your head for charity)! Be descriptive. This ties into our â€Å"tell a story† tip above. Details are what make a story come alive! If you’re writing about a challenging time in your life, do more than just tell the reader what happened. Show them where you were, what you saw, and how you felt by using descriptive language. Write long, edit short. Staying within word limits can be hard. That’s why we recommend you don’t worry about essay length when you write your first draft. Just focus on getting your answer down on paper even if you go hundreds of words over the maximum length. Then you can focus on whittling your essay down until you land in the word count sweet spot. Embrace the 3 R’s. Re-read, revise, and review. Never, ever submit the first draft of your essay! Even the best writers in the world revise their work multiple times. Also, don’t be afraid to ask your parents and teachers to give you feedback on your work. They’ll be able to give you a new, fresh perspective on your work! Your Next Steps If you’re looking to beef up your rà ©sumà © to make sure you’re one of MSU’s ideal candidates, try fitting some community service into your schedule. Here’s a list of the nine best places to do community service, and here’s a discussion of how volunteering benefits both your college application and your life!One key piece of your application are letters of recommendation, so you need to ask for those as soon as possible. Check out this guide that goes over how- and when!- to ask for letters of recommendation. Now that you’re ready to write your essays, get the skinny on how to write the perfect application essay introduction. Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now:

Managing the Performance of Individuals Essay Example | Topics and Well Written Essays - 2000 words

Managing the Performance of Individuals - Essay Example This paper presents a case study analysis based on â€Å"Bad bosses: The Psycho-path to Success† and examines how corporate psychopaths are challenging the success pathways of the organization. The first part of this paper presents an overview of how psychopaths operate in the business world and what strategies to be considered to identify them. The second part presents a critical examination of whether the case presents an appropriate overview of issues of corporate psychopathy. Answer- 1- How psychopaths operate in the business world? Psychopaths are those people who, due to abnormal brain connectivity and other mental disabilities, lack a conscience and exhibit few emotions and inability to have any feelings, sympathy or empathy for others or their feelings. The psychopathy is mainly caused by abnormal connectivity and chemistry in the area of amygdala of brain as this area is highly critical segment of brain for processing socially relevant information (Boddy, 2011, p. 256 ). This gives a scientific explanation for how and why psychopathy leads to socially inappropriate behavior that causes organizational losses and destruction. People who are almost psychopaths or subclinical psychopaths are found in business world as they are attracted to money and power and that they have intruded upstanding positions in corporate and in the society. Schouten (2012, p. 147) emphasized that psychopaths are not only in prisons, but also in Stock Exchanges and that they can create havoc by creating dissention in sales or other departments through their charming, manipulative, credit-stealing or colleague-blaming conducts. Voigt (2012) underscores in his article ‘Bad Bosses- the Psycho path to success’ a famous comment by Dr. Robert Hare that there are many psychopaths in the boardroom,. Organizational or corporate psychopaths are estimated to be between 1 to 5 percent of the total population (Boddy, 2006, p. 1461) and this highlights the view that one in 25 business leaders are found to be psychopaths (Morris, 2011). A study conducted by New York psychologist Paul Babiak suggested that psychopaths in the business world play with their charm and by manipulating others and thus they disguise the business conditions by hiding behind their supreme positions. Successful psychopaths are those who effectively encroach in to the highest levels of management and business leadership positions and they use their charm and manipulation to exhibit fewer transgressions. One of the most significant characteristics of psychopaths, especially in the business world, is that they have no conscience and are incapable of experiencing others’ feelings. Boddy (2006, p. 1461) described that psychopaths tend to appear to be worthy of promotion and are behaving as smooth and adroit in manipulating conversations to whatever they want to talk or justify about. Psychopaths in the business are found to be willing to put others down and are accomplished li ars. For fulfilling individual ambition or to behave with bias and prejudice, the psychopaths in the business and management levels are often ruthless and opportunistic and are calculating without remorse. Corporate psychopaths are able to get employed and to climb up the organizational hierarchy with their charm

Speech Audiometry Essay Example | Topics and Well Written Essays - 3000 words

Speech Audiometry - Essay Example Use of hearing aids of many types and formats can bring normalcy and comfort to patient short fallings relates to listening and recognition of words which may result in improvement of professional capabilities, understanding relationships with others, self-confidence and self-satisfaction. Many researches were conducted in past and still going on for effective detection of primary listening disabilities. Scientists study speech as auditory signal to test new equipment. Since the advent of speech audiometry, it has helped in differentiating hearing aids from one another and so has come to be known as the basic assessment of the ability of hearing. Due to the significance and accuracy of its results; it has also been considered as the foundation in the hearing aid evaluation of the majority of speech. Hence, speech audiometry became the centre of evaluation in audiology and the primary methods used now are the same that were used in the 1920's. The research for speech audiometry has not only been vastly useful but also is revolutionary in regard to the technological advances. Communication ability of a person is considered very important thus, continual research on the subject has been going on for the past 60 years and more. The credit not only goes to the scientists but even to the military investigators, industrial development and clinical audiology researchers. In rel History: In relation to the hearing aid fitting procedure, speech audiometry serves its purpose through assessing the effect of occlusion, analysis of intelligibility, evaluation of quality, and degree of loudness. Comparative hearing aid assessments also used speech audiometry as the main evaluation of performance. In the late 1940s, speech testing started being used for evaluating and differentiating hearing aids due to its advancement speech audiometry quickly became the preferred method to evaluate real-ear hearing aid performance. Speech testing assesses how amply speech is understood. Surveys conducted in the 1970s show that almost 85% of audiologists were using speech testing when fitting hearing aid. But after almost 30 years it was realized that these methods were not reliable enough to secure investment by selecting hearing aids in a large amount of clinical time. As the 1980s rolled on, use of speech audiometry in hearing aid fittings dropped to an exceptionally low level. All this was caused because it was seen that hearing aid dispensing is a much less time consuming process than speech testing and fitting approaches were the ones comprising of functional gain rather than speech audiometry. It also lacked the sensitivity to distinguish small differences on an individual basis in hearing aid performance. The benefits received were limited in regard to the time taken to get to them. Due to the technological advancement of that time, the industry started using in-the-ear hearing aid fittings as they effectively eradicated the comparative hearing aid evaluation approach altogether. Recent Research: Eventually in the 1990s, speech testing was on the whole, rarely used for hearing aid differentiation and aided speech testing was

Disraelis second ministry Essay Example for Free

Disraelis second ministry Essay Disraelis second ministry deserves the title a great reforming ministry Discuss how far you agree with this view in relation to Gladstone first Ministry. A great reforming ministry is a government which manages to radically alter the political and social scene, aiming to deal with the most pressing problems and creating a long term legacy whereby later ministries aim to protect and improve what has been achieved instead of trying to alter radically. This is why it becomes clear that Gladstone ministry and not Disraelis should be considered a great reforming ministry. The aims of both ministries were radically different. Gladstones aims for his ministry when he came into power in 1867 were to try and create a more efficient and meritocratic society which removed privileges and advocated individualistic self-reliance. This ideology of beliefs were formed due to Gladstone long held religious beliefs which drove him and in the liberal ideas of equality of opportunity, tolerance and individualism he saw the best system to try and create a society based on Christian morals. Throughout all his legislation Gladstone aimed for the fair and just decision explaining his desire to try and pacify Ireland. This is in contrast to Disraelis aims as Prime Minister from 1874. Disraeli had managed to finally get the conservatives elected after being out of power for over ten years, and he achieved this through radically modernising the Conservative party which was represented in his Tamworth manifesto speech where he proclaimed the aims of the Conservative party were to protect institutions and traditions, strengthen the empire and alleviate the condition of the people. However Disraeli never had a clear agenda of reforms before he came into power instead his main aims were ensuring the continuation of power for the Conservative power, this meant Disraeli aimed not to disrupt his key support base of the middle and upper class and focused on reducing taxes. Additionally although due to his promise of alleviating the condition of the people he was forced to create social legislation to ensure minimal government intervention he aimed to make the acts permissive weaken their impact and focussed on areas which were non-controversial and where mild reforms could be implemented. This contrast reflects the differing impacts the two ministries wanted to achieve. Gladstones ministries reforms had a substantial impact. The 1870 education act with the setting up of board schools to complement the existing structure of voluntary religious schools reflect Gladstones desire to try and create equality of opportunity and to encourage individual self-reliance. This reform became the very foundations of the mixed school system which is present today, reflecting the long term impact this reform had. Additionally Gladstone introduced key reforms to remove privilege and create a more efficient government and army with the 1871 civil service reforms which meant entry to the civil service could only be achieved through examination and the army reforms that were carried out between 1870-1872 whereby the act of purchase was abolished and instead officer class could only be achieved through merit and amount of time privates would have to spend in the army was reduced to encourage higher uptake. This reflects the impact Gladstone was trying to achieve he didnt shy away from attacking key sectors of power within society because he believed it was morally right and fair to remove privilege from the upper classes. This was particularity important for a working class which aimed to be free individuals who wanted the vote and an equal footing. Whilst Disraelis legislation although Important was hampered due to Disraelis desire to minimise the impact of reform and to only focus on non-controversial areas. The 1875 Artisans dwelling act is a clear example of weak legislation, the act meant that councils could compel owners of slums to sell their property and allow the council to knock-down the slums and then sell the land to private building firms. However the legislation was permissive so the council didnt have to ensure slums were removed and it required councils to give compensation to the landowners and so by the end of Disraelis term the act had only been used in 10 councils m aking its impact very mild. Whilst other acts such as the 1875 Agriculture holdings act show Disraeli is unable to make truly effective legislation because he wishes to protect the power base of the upper class. The act should of ensured that tenants that improve their land receive compensation but Disraeli made the act permissive and stated that if there was a condition in contract which stated the landowner didnt have to pay compensation then the landowner didnt have too. Due to this again the impact of the legislation was minor. Other legislation shows Disraelis opportunistic nature and aim to keep power such as the 1875 conspiracy and protection of property act which reformed a piece of Gladstonian legislation which banned peaceful picketing this act allowed peaceful picketing which Disraeli hoped would give the Conservative support from the trade unions, to try and weaken the threat from the Liberal party. Even when Disraeli produced legislation which was aimed at alleviating the condition of the people such as the 1874 Factory Act which meant that by law women and children werent allowed to be made to work more than nine and half hours in a day but deliberately avoided the majority of the working population which was male and although the legislation had the impact of forcing factories to close earlier which effected male working hours as well it wasnt the intention. Overall examining the legislation shows the difference in impact the two different ministries legislation had with Gladstone causing a huge impact whilst Disraelis showing only a very minor effect focusing on refining Gladstone previous legislation or reforming on very specific small issues to try and gain support. However both ministries were flawed though, for all Gladstone large and influential reforms he was voted out in 1874 and although Disraeli aimed not to lose any support he also was voted out in 1880. The reason why Gladstone was voted out were that his legislation was so wide ranging it impact on nearly every sector of society and as such Gladstone also lost his wide spectrum of support. The upper classes disliking his aims of efficiency feeling that they were breaking the traditional power structure of society against their favour. The middle and working classes were effected by Gladstones controversial legislation which was highly unpopular at the time such as the Licensing Act of 1872 and the 1871 Criminal Amendment Act. Both of these act reflects sometimes Gladstone misjudgement on what was beneficial for the people and how to create a fairer society. Also Gladstone failed in one of his key aims which was to pacify Ireland but he was the one of the few politicians who was truly trying to find a workable solution instead of coercion. Whilst Disraeli was voted out not because he had made a massive impact but because he was Prime Minister whilst the economy entered recession, this meant that his mild measure had even less impact and his expensive imperialistic aims were highly controversial. So due to the recession Disraeli failed to alleviate the condition of the people and his other aims meant his government appeared to stall resulting in his popularity dropping. Overall although his legislation was occasionally flawed the overall improvement and effect that Gladstones ministry had on the country reflect a great reforming ministry. Gladstones Liberal beliefs in meritocratic and individual society have become corner stones of British society reflecting the ministries long term impact and legislation such as the licensing act although unpopular at the time has only been amended never removed by later governments as they see the positive impacts of the restriction of alcohol. This reflected against Disraelis achievement of mildly modify Gladstones legislation and avoiding awkward decision domestically or trying to alter the status quo shows that his ministry cannot be considered a great reforming ministry. As such I disagree with the view that Disraelis government was a great reforming government instead arguing that it was his predecessor Gladstone that was clearly the great reforming ministry.

Effective Use of Pathos :: Writers Writing Composition Essays

Effective Use of Pathos Ellen Goodman and Carol Tavris share styles in writing, audiences, and rhetorical appeals. Both authors write informally and direct their message towards listeners between the age of 30-45 years of age. Goodman and Tavris also use pathos to back up their essays. In Countering the Culture of Sex, Goodman addresses teenage sex and the media. Sex is sold throughout the United States by the television and music. Goodman thinks is the media is going to continue to propagate this material to the youth of the nation, then there needs to be a complete view of sex and the consequences. The images teenagers see today are only positive images of sex. They do not put the bad facts: sexually transmitted diseases, AIDS, and pregnancy, with all the good advertising sex has developed in their minds. Goodman stands for a movement towards correct portrayal of sex in the media. In Groups We Shrink From Loner’s Heroics, Tavris describes the phenomenon of social loafing. Through two incidences, Tavris depicts a society where people in groups allow a murder or beating to take place without intervention. This lack of responsibility stems from the group individual’s belief that someone else is already taking care of the situation. Tavris feels strongly that people who merely stand and watch should also be considered in the wrong. She wants the public to unite and look out for each other’s best interests, to not fall into a diffusion of responsibility. The writing styles in both essays are similar; they are informal. Tavris notes, â€Å"They behave badly because they aren’t paying attention, or they leave it to Harry, or they don’t want to rock the boat†¦Ã¢â‚¬  These modern day phrases make it easier for the reader to understand. These words take Tavris from the status of a Ph. D. in Sociological Psychology to an everyday person trying to make everyone understand her point. Goodman’s informal approach, â€Å"These messages that kids actually listen to ought to be piped into the hearing rooms where Congress is busy concocting a new welfare policy,† make it easier for her to connect with her audience. Welfare is an issue and an area of concern for many adults. The sarcastic, informal tone in Goodman’s words reflects the strength in her own belief and the belief she possess in the everyday citizen.

Higher education Essay

†¢Assignment # 2 – Comprehensive Case: â€Å"Muffler Magic† Read the â€Å"Muffler Magic† case and write a four-to-five (4-5) page report that answers the following: 1. Specify three (3) recommendations about the functions of recruiting, selection, and training that you think Ron Brown should be addressing with his HR manager now. Currently you’re allowing your HR to hire employees without â€Å"carefully screening each and every candidate, checking their references and work ethic† due to such a high demand of staff. Envitably, you’re higher mediocre applicants for more than mediocre pay and at the risk of your name and overall profitability. Being able to answer minimal questions shouldn’t be enough to be hired as a technician and questions such as â€Å"what do you think the problem is if a 2001 Camery is overheating? What would you do? † should not be enough to secure a position within the company. Muffler Magic offers a range of products and services and engine issues is merely one of the many situations an employee may come across. How do these types of generic questions answer if your applicant is able to fulfill the requirements for â€Å"muffler replacements, oil changes, and brake jobs†? Obviously, from looking at the handful of situational mishaps you’ve described your HR department is merely hiring whoever walks into the office and in return you’re given inaccurate and potentially life threatening break jobs and repairs out of the companies pocket. This is not acceptable and it is no wonder why the company isn’t profiting. One of the reasons behinds why you don’t necessarily want to adapt or change some crucial points within the company is the money. If you broke down one instance where there was an error made by one of your associates, take the engine for instance a new engine can cost any consumer somewhere in the ballpark of $2,000 to $4,000*–not including the benefits or any extra perks. Now lets say that one of these errors happened in every single store then you’re looking at $50,000+ worth of mistakes coming out of Magic Mufflers pocket (keep in mind that estimated figure is from 1 mistake). With that type of money, I would imagine you could hire and appropriately train quite a few applicants that would be worth your time and money. I would recommend changing your recruiting, selecting and training standards immediately. Starting with the recruiting aspect of Magic Muffler. Instead of allowing the applicants come  to you, why don’t we go above and beyond and seek the preferred applicant. We can still advertise through local newspapers and internet, but we really should be seeking out those employees that have some kind of responsibility and potential retainability. The one major thing I didn’t see in the recruiting process you’re currently using is zoning in on what type of candidate are you looking for–in terms of education level and experience level based upon the types of work they will be working on. One of the huge factors to remember is â€Å"Presently, vehicles use high-tech computers and complex electronic systems to monitor the performance of the vehicle. A strong sense of understanding concerning the operation of a vehicle, including how each device interacts, as well as the ability to deal with electronic diagnostic equipment and digital reference manuals is key to the success of a technician†(http://www. careeroverview. com/auto-mechanic-careers. html) Therefore, Magic Muffler is in need of a qualified individual that is capable of working with UTD automotive machinery and possible situations that could arise. Therefore Magic Muffler should be spending their money recruiting individuals that â€Å"have successfully completed a vocational training program in automotive service technology†(ie:Automotive Youth Education Service (AYES)). For a more advanced position they will need ,in addition to vocational training, stoma kind of â€Å"Postsecondary automotive technician training† whether through a prior company, community college or technical college. Finally other â€Å"qualifications you should be focused on while recruiting is â€Å"the ability to diagnose the source of a problem quickly and accurately, good reasoning ability and a thorough knowledge of automobiles, strong communication and analytical skills and good reading, mathematics, and computer skills to study technical manuals† with the drive to continuously keep up with new technology and learn new service and repair procedures and specifications. † To find these types of applicants I would recommend some type of college recruiting; starting with on campus recruiting and then continuing the recuriting process with an onsite visit. Continuing with the selection process, I think its quite obvious that we should be focusing on a Personality Profile Analysis, which applicants can perform online and follow this up with a PPA(200 HRM BOOK). If you chose not to go that route you can always focus on tests of cognitive abilities (more specifically aptitude testing and motor/physical abilities). If these test’s pan out then we should go forward with a background check/reference check. This may seem to be an overwhelming process, but finding the perfect candidates is essential to low turnover rates and high satisfaction level across the board. The next step is to select the applicants that you are satisfied with their performance on the tests, interview and background check. After applicants are chosen and hired, we need to start with an orientation of the company and its overall goals and next is training. Although OTJ training does offer a lot to the employee it is not enough for these types of positions. Considering car technology is constantly advancing there needs to a need to continuously further your mechanics knowledge. As a responsible employer you should send your â€Å"experienced automotive service technicians to manufacturer training centers to learn to repair new models or to receive special training in the repair of components, such as electronic fuel injection or air-conditioners† and even beginner mechanics who show potential may be sent â€Å"to manufacturer-sponsored technician training programs to upgrade or maintain employees’ skills†. There are of course crucial training necessary, which cannot be offered OTJ and that is electronics training. This is vital because electrical components, or a series of related components, account for nearly all malfunctions in modern vehicles†. As the employee continues to thrive the company should offer additional training for possible certifications or advancement opportunities. For example: the â€Å"ASE certification has become a standard credential for automotive service technicians. While not mandatory for work in automotive service, certification is common for all experienced technicians in large, urban areas. Certification is available in eight different areas of automotive service, such as electrical systems, engine repair, brake systems, suspension and steering, and heating and air-conditioning. For certification in each area, technicians must have at least 2 years of experience and pass the examination. Completion of an automotive training program in high school, vocational or trade school, or community or junior college may be substituted for 1 year of experience. For ASE certification as a Master Automobile Technician, technicians must pass all eight examinations†. *http://www. ehow. com/facts_4830630_cost-car-engine-replacement. html 2. Write three (3) questions for a structured interview form that Ron Brown’s service center managers can use to interview experienced technicians. (Note: do not list possible answers. ) As I had said previously asking generic questions are not going to offer you the results in which most employers desire. There are a couple of things that should be kept in mind when creating these questions such as; which type of questions would be more effective in displaying the qualities Muffler Magic desires? Considering HR already has a lot to do with the hiring process, I think the appropriate form of interview would be a structured situational interview. After analyzing the positions and rating the jobs main duties, we would need to create questions reflecting such duties and daily knowledge to perform them. Three questions I would use to â€Å"test the waters† would be: What training(classroom or on the job), have you had with engine, transmission or brake diagnostic equipment? Identify the diagnostic program and was it computer and software based? Have you worked with engine, transmission or brake diagnostic equipment – computer and software? What was the diagnostic program and what was your involvement? What experience, knowledge, and skill do you have with air brake systems, anti lock, and heavy-duty truck suspensions? Relate your experience and describe your skills working with school bus, heavy-duty trucks, light duty pick-up truck, and van bodies/Relate your experience and describe your skills working with heavy and medium-duty diesel and gasoline-powered engines and light-duty pick-up truck and van engines. (www. msbo. org/library/HumanRes/Interview/Mech. doc).

Pride and Prejudice Narrative Techniques Essay

The passage focuses on the conversation between Elizabeth and Jane days after they received news about the departure of the Bingleys and Darcy. In this essay, I will explore the themes, the narrative techniques used and the tone of the involved characters. Austen’s dramatic form of writing is an attractive feature of Pride and Prejudice. The novel is ‘dialogic’ in nature; the dialogue between Jane and Elizabeth is a representation of their personalities and characters and Austen has purposefully juxtaposed Elizabeth opposite Jane to show the stark contrasts in their personalities, as well as their views and beliefs. Jane is protrayed as the good-natured and forgiving sister; despite being upset that Bingley had left her, she does not blame him but praises him as the ‘most amiable man’ and blames herself instead for her ‘error of fancy’. She thinks the best of others, Bingley in this case, that he is not ‘guarded and circumspect’ despite his wealth. Her love for Bingley is genuine as she sees the virtues in him but she accepts the fact that he may not love her, ‘I have nothing†¦nothing to reproach him with’. The themes of love and class are raised here, as Jane’s words indicate her resignation and acceptance that her love for a man in an upper class is not reciprocated. This reflects how class boundaries and prejudices limit love and happiness during that time. This also indirectly reflects the social standing of women; they are expected to behave in a certain manner that does not undermine their reputation, as doing so otherwise would result in a poor reputation and possible ostracism, ‘I will not repine. It cannot last long†¦we shall all be as we were before. ’ She defends her friend, Charlotte, as having true feelings for Mr. Collins, despite his ‘conceited’ and ‘pompous’ character; an indication of her maybe naive view that true love is simple and has nothing to do with practicality and materialism, ‘it is a most eligible match†¦she may feel something†¦for our cousin’. But what she does not admit openly, due to suspicions that Bingley may have left her due to her social inferiority, is that such ‘practical’ love does exist. Both sisters are aware of this, which is why both are reluctant to bring up Bingley’s name during the dialogue, ‘I have met with two instances lately; one I will not mention†¦Ã¢â‚¬â„¢ Focalisation, a narrative technique is employed by Austen here, as the narrative voice deliberately omitted Bingley’s name and referred to him as ‘Netherfield and its master’. Although the opening paragraph is narrated from an omniscient third-person view, Elizabeth is the focaliser; this evokes reader empathy towards the sensitivity of Bingley’s departure. Elizabeth, however, is angry with both Bingley and Charlotte. She disagrees with Jane that Charlotte has feelings for Mr. Collins as she feels that no one with ‘a proper way of thinking’ would marry such a man. She thinks that it is a betrayal to ‘principle and integrity’ that Jane suggested the possibility of true feelings from Charlotte to Mr. Collins and that Charlotte had betrayed love itself as her act of marrying Mr. Collins is not the ‘proper way of thinking’. Elizabeth feels that Charlotte married Mr. Collins for reasons other than love, maybe selfishly for status and wealth, ‘You shall not defend her†¦that selfishness is prudence†¦Ã¢â‚¬â„¢ Deep in her heart, Elizabeth wishes to believe in Jane’s idealistic views on true love, ‘To oblige you, I would try to believe almost any thing†¦Ã¢â‚¬â„¢; but reality has shown her that conventional love is influenced and restricted by class boundaries and practicality. This reflects how marriage was the vehicle of self-improvement and wealth acquisition for women during Elizabeth’s day (and thus Austen’s). Elizabeth views human behaviour as ‘inconsistent’ to their actual feelings and that appearance is not a good indicator of ‘merit or sense’. It also serves as an irony of her own behaviour towards Darcy, as ‘inconsistent’ to her eventual feelings for him. Elizabeth’s views of love remains ‘prejudiced’ at this stage, a structured irony staged by Austen to serve as a milestone to chart Elizabeth’s maturity later in the novel. However, Elizabeth’s burst of ‘outrage’, ‘It is unaccountable! In every view it is unaccountable! ’, can also be read as displaced anxiety and anger as she is very uncertain of her own ability to escape a similar fate of being ‘dumped’ like Jane due to possible social inferiority or having to marry for practical considerations like Charlotte. This is not openly mentioned by Elizabeth in the passage but when she subtly mentioned that, ‘And men take care that they should’, it could be interpreted that she wished to meet a man who would admire her for the correct reasons. Jane’s words, ‘It is very often nothing but our own vanity that deceives us’ foreshadows the maturity in Elizabeth; she is at the moment ‘prejudiced’ against Darcy when she had a poor first impression of him and thus unable to recognize his virtues. Later in the novel, Elizabeth would slowly let go of her ‘vanity’ – her misplaced ‘pride’ and ‘prejudice’ to realise a tender and mutual love between herself and Darcy. In conclusion, Austen’s ‘dialogic’ prose gives personalities to both Jane and Elizabeth, revealing the conscious and unconscious natures of the sisters, as well as their ‘hidden impulses and repressed longings. ’ (Walder, 1995, p54) (884 words) References Austen, J. Pride and Prejudice. ed. by J. Kinsley, Oxford World’s Classics. Oxford: Oxford University Press, 2008. D. Walder, eds. The Realist Novel. London: Routledge in association with the Open University, 1995.

Never Forgotten essays

Never Forgotten essays Abortion is a very touchy subject for most people. It is a political fight that has extremes from both opinions. While most stories are told from the aborted childs side, Gwendolyn Brooks, the mother, comes from a womans portrayal of the situation. The mothers portrayal is very good. It makes the readers feel, even for a second, the pain and difficulty of the mother and her decision. Through this we can somewhat understand why or how someone would make this grueling decision. Although abortions are done for many different reasons, the children who are killed are never forgotten. The speaker of this poem is the mother. This is an elegy to the unborn child. The poem is from the mothers point of view. In the first stanza, the mother seems to be telling the audience everything that she would never be able to do to the child. For example, the mother mentions that she will never neglect the child, nor be able to scuffle off ghosts that come. The second part is more her apology and her explanation on why she went through with having the abortion. She mentions that she stole their births and their names. The mother knows that what she did was wrong, but at the time she felt that there was no other option in the situation. She tells the children that although she only knew of them for a short time, before the abortion, she loved them and always will. This poem uses many different types of language. The mother uses different ways to explain her feelings as well as the child itself. Brooks states ...damp small pulps with little or no hair, this is used to describe the child in the womb as it is developing into an infant. Another figure of speech Brooks uses, ...wind up a sucking thumb is used to describe a mother taking a childs hand out of his/her mouth and tucking the thumb down to train the child not to suck their thumb. The mother also implies that she gave birth ...

How to Conjugate the Verb Sentire in Italian

How to Conjugate the Verb Sentire in Italian To hearTo feelTo senseTo seeTo smellTo tasteTo call What to Know About â€Å"​Sentire† It’s a regular third  conjugation verb, so it follows the typical -ire verb ending pattern.It’s a transitive verb, so it takes a direct object.The infinito is â€Å"sentire†.The participio passato is â€Å"sentito†.The gerund form is â€Å"sentendo†.The past gerund form is â€Å"essendo sentito†. INDICATIVO/INDICATIVE Il presente io sento noi sentiamo tu senti voi sentite lui, lei, Lei sente essi, Loro sentono Ad esempio: Lo senti quel profumo? È meraviglioso! - Do you smell that scent? It’s amazing! Il passato prossimo io ho sentito noi abbiamo sentito tu hai sentito voi avete sentito lui, lei, Lei ha sentito essi, Loro hanno sentito Ad esempio: Abbiamo appena sentito un rumore di sotto! L’hai sentito anche tu? - We just heard a noise downstairs! Did you also hear it? L’imperfetto io sentivo noi sentivamo tu sentivi voi sentivate lui, lei, Lei sentiva essi, Loro sentivano Ad esempio: Da bambino quando sentivo il profumo di gelsomino, sapevo che la mamma era vicina. - As a kid whenever I smelled jasmine, I knew my mother was nearby. Il trapassato prossimo Io avevo sentito noi avevamo sentito tu avevi sentito voi avevate sentito lui, lei, Lei aveva sentito essi, Loro avevano sentito Ad esempio: Aveva gi sentito le notizie quando Marco gli ha telefonato. - He had already heard the news when Marco called him. Il passato remoto io sentii noi sentimmo tu sentisti voi sentiste lui, lei, Lei sent essi, Loro sentirono Ad esempio: Non sentà ¬ mai cià ² che dissi.   - He never heard what I said. Il trapassato remoto io ebbi sentito noi avemmo sentito tu avesti sentito voi aveste sentito lui, lei, Lei ebbe sentito essi, Loro ebbero sentito TIP: This tense is rarely used, so don’t worry too much about mastering it. You’ll find it in very sophisticated writing. Il futuro semplice io sentir noi sentiamo tu sentirai voi sentiate lui, lei, Lei sentir essi, Loro sentano Ad esempio: Non ci crederà ² finchà © non lo sentirà ² da lui. - I won’t believe it until I hear it from him. Il futuro anteriore io avr sentito noi avremo sentito tu avrai sentito voi avrete sentito lui, lei, Lei avr sentito essi, Loro avranno sentito Ad esempio: Avrai sentito parlare molto del suo nuovo fidanzato. - You must have heard a lot about her new boyfriend. CONGIUNTIVO/SUBJUNCTIVE Il presente che io senta che noi sentiamo che tu senta che voi sentiate che lui, lei, Lei senta che essi, Loro sentano Ad esempio: Voglio che Marta si senta sicura. - I want Marta to feel safe. Il passato io abbia sentito noi abbiamo sentito tu abbia sentito voi abbiate sentito lui, lei, Lei abbia sentito essi, Loro abbiano sentito Ad esempio: Immagino abbiate sentito le notizie, vero? - I guess you all have heard the news, right? L’imperfetto io sentissi noi sentissimo tu sentissi voi sentiste lui, lei, Lei sentisse essi, Loro sentissero Ad esempio: Non volevamo che si sentisse sola. - We didn’t want to her to feel lonely. Il trapassato prossimo io avessi sentito noi avessimo sentito tu avessi sentito voi aveste sentito lui, lei, Lei avesse sentito essi, Loro avessero sentito Ad esempio: Non sapevo che ci avesse sentito parlare della festa. - I didn’t know he heard us talking about the party. CONDIZIONALE/CONDITIONAL Il presente io sentirei noi sentiremmo tu sentiresti voi sentireste lui, lei, Lei sentirebbe essi, Loro sentirebbero Ad esempio: Se fossi in te, sentirei tua madre. - If I were you, I’d call your mom. Esempi: Il passato io avrei sentito noi avremmo sentito tu avresti sentito voi avreste sentito lui, lei, Lei avrebbe sentito essi, Loro avrebbero sentito Ad esempio: Se lui fosse arrivato due minuti prima, avrebbe sentito il mio segreto. - If he had arrived two minutes before, he would have heard my secret.

NURSING- PALLIATIVE CARE FOR A PATIENT Essay Example | Topics and Well Written Essays - 1500 words

NURSING- PALLIATIVE CARE FOR A PATIENT - Essay Example These emotions are a part of adjustment and grieving to the loss. Patients who are in terminal stages of life need to be managed in a holistic manner keeping in mind the emotional distress they are going through. Such a care is known as palliative care. According to the World Health Organization (2009), palliative care is â€Å"an approach that improves the quality of life of patients and their families facing the problem associated with life-threatening illness, through the prevention and relief of suffering by means of early identification and impeccable assessment and treatment of pain and other problems, physical, psychosocial and spiritual." In this essay, one of the important components of palliative care, the spiritual care, will be discussed with reference to a case scenario in the context of holistic care. 55 year old Marina, a known patient of hypertension and diabetes, was diagnosed to have breast cancer in December 2008. She had consulted her gynecologist because she felt a mass in the left breast. Mammography and biopsy results established the diagnosis of stage-2 breast cancer of the left breast. The very diagnosis of breast cancer upset Marina and her family members. She underwent left mastectomy with removal of left axillary lymph nodes. Since testing for hormone receptors revealed suitability for hormone therapy, Marina was started on tamoxifen therapy. Despite aggressive anti-cancer management, the woman developed metastases over few months and became terminally ill within a year. She developed metastases in the liver and bone subsequent to which she became very ill, pale and sick looking. Having enjoyed a contentful life with full of love, happiness and luxury, Marina pleaded the treating oncologist to provide care which allowed her to live in peace for the few remaining day s in her life. The team of doctors, after consultation with the her husband and other family members initiated palliative care. The main issue that was dealt with in this

Portfolio Management Essay Example | Topics and Well Written Essays - 750 words

Portfolio Management - Essay Example This obviously shows that this theory is not entirely correct. The theory further interpreted shows that investors who thoroughly analyse the market are wasting their time. This theory was coined from the belief that, since the market was often efficient, then it was always efficient. This is however, not always true (Hagstrom, R. 2001, 158). The efficient market theory by Eugene Fama bases its argument on a number of assumptions. First is that all investors rationally seek to maximize the value of their investments. This means that the information that investors receive on their stock investments can make them react randomly either by overreacting or vice versa. This goes to say that they cannot be predicted or exploited thereof for the purpose of making a profit. Secondly, investors have easy and free access to information and can easily buy or sell stocks without breaking sweat. Third  is that, all investors in the stock market are in it to make money. This is true to some exten t. Based on these assumptions, one can conclude that all the information that people have that can affect stock prices is irrelevant since it has already affected the price (Hough, J. 2008, 26 -27). Similarly, if the stock price at any one time accurately reflects the value of the company then, stock traders cannot time their trades in a way to take advantage of inside information. Efficient market theory also shows that companies cannot manipulate their accounts to take advantage of investors by manipulating their stock prices. However, market dynamics and IT employ ordinary people who work in various companies neither of whom are consistent or efficient. Nevertheless, cases of companies manipulating their books and insider trading are evident in stock markets around the world (Studymode. 1999, 1). An academic spends time testing viable approaches to the market and comes up with conclusions that a practical player in the stock market will most likely differ with. This is because an individual practicing in the market will find completely different ways of benefitting from the market. A successful practicing trader in the market is characterized as practical, rational, able to keep their emotions in check and profit oriented (Schwager, J. 2008, 42). There a number of ways that one can benefit from an inefficient market. One is as simple as buying the under-priced stocks and short the overpriced ones. It is obviously a much more complex undertaking than it seems. Timing and information is any investor’s best asset when it comes to this. As everyone is scrambling to buy stocks and bonds from large companies, one can take this opportunity to target the smaller upgraded companies that others seem to overlook. The stock and bond prices for these companies are sure to be at a bargain since there are fewer players in this pool. One of the most overstated but true investment rules that few seem to follow is to diversify. Diversifying one’s investment por tfolio is a sure way to reduce the risk of losses all the while increasing the chances of good returns on investment. Diversifying however does not just mean investing randomly in different companies. Real application of diversification in investments refers to owning stocks or bonds spread amongst an array of sectors in the market. Diversification does not cost the investor anything and is referred to as free insurance in the

Literature review Dissertation Example | Topics and Well Written Essays - 1750 words

Literature review - Dissertation Example Youth gangs is not a new phenomenon in the society as it dates back in 17th century where they were characterized with wearing of distinct colors for their identification and arose mainly from social and economic vacuum in their neighborhoods and their contemporary societies (Wiener 2005). The distinguished emerging larger gangs do have a powerful and resourceful organization, access to powerful and dangerous weapons, and resourceful media which they use to recruit young children into these gangs (Jankowski 2003). Based on this, it can be argued that youth gangs are considered a threat to the peaceful coexistence in the society at large. The origin of youth gangs is greatly attributed to the economically and socially disadvantaged background (Howell 2005). These youth gangs in most societies and neighborhoods are perceived by its members to fill several needs that range from psychological and physical needs to economic and social needs (Howell 2005). Based on these researches, it is notable that these underlying needs are associated with the failure of the family to fill the arising gaps from this. Gangs notable intents is focused on provision of friendship, sense of identity, searching for wealth and finally for the purpose of security (Hastings, Dunbar, & Bania 2011). Nature and organization of youth gangs Youth join gangs mainly due to increasing trusting relationship within the gang family (Brantingham 2006). This is attributed to negligence as well as incompetence on the parents, clergy and teachers in performing their traditional roles of counseling and guiding the youth in the society. In the examination of youth gangs in general, it is notable that gang members have developed trusting solid relationships with their mentors who is considered the gang leader (Brantingham 2006). This relationship of the mentor and the mentee comes along with patience and the willingness and commitment of the mentor in pursuing of a strong relationship (Campbell 2011). It c an be argued that the concept of being real comes in place which is a key attribute of any youth gang leader (Wanberg 2004). This involves the gang leader relating genuine concerns on behalf of the gang members. Therefore the mentor needs not to condemn the mentee for their actions or their immorality but the real attribute ensures that the gang leader listens, understands and help the group members (Campbell 2011). In regard to communication approach, the youth gang leader ensures that it is effective and this can be perceived that this consolidates the youth gang productive relationship and trust (Wanberg 2004). Based on this study, it can be ascribed that it is effective youth gangs have intensive and extensive knowledge and understanding in regard to the gang social norms and rules (Campbell 2011). Categories of Youth Gangs There are three main categories of youth gangs. The first category of youth gangs are corporate gangs in which its main focus is making money and thus consid ered profit making (Sanchez-Jankowski 2003). These categories are considered to be organized attributed by its clearly defined division of labor, high level of gang coordination and a well-entrenched hierarchy. This gang leadership structure has limited its exposure to the criminal and law enforcers thus members of the gang tend not to easily quit the gang (Sanchez-Jankowski 2003). Based on this study, it is evident that this kind of the gang is highly mobile and

Different Religions of the World Essay Example for Free

Different Religions of the World Essay There are many religions in the world. They practice many different ways. There is Christianity, Islam, and Judaism. I like to study about different religions. Islam worships the God Allah, which means God in Arabic Muslims religion is Islam. Mohammed is the prophet to follow and he was the last prophet. Muslims have three holidays. There is Ramadan, Eid and Eid-el-haj. Each year all the Muslims go to Mecca. Muslims believe women should not show their bodies, this keeps the men from sinning. Muslims holly book is the Qur’an. All Muslims pray five times a day and every Friday go to mosque. Muslims must pray in Arabic. Judaism was founded in Israel by a man named Abraham. Jews worship God. Jews have a holly book called Torah. Jews do not believe the Messiah has come yet. They speak and read Hebrew, and do it the most for prayer. Jews pray in a particular way. They have a special holiday called Hanukkah, which is the same as Christmas in America. The different thing is they use a menorah. A menorah holds candles that Jews light each night of Hanukkah. Jews have special celebrations called bar and bat mitzvahs too. This is a family celebration of a boy or girl celebrating being grown up. The new man or woman must prove themselves by saying parts of the Torah. Jews eat special food called kosher and is blessed by their preacher who is called Rabbi. This is for God. Christianity was founded in Israel by Jesus of Nazareth. Christians worship God just like the other religions. Christians believe that Jesus is the Son of God. Christians can be free and pray when they feel the need. However, most still attend church, which is like a Muslims mosque. Christians celebrate two religious Holidays Easter and Christmas. Easter is the celebration when Jesus rose on the third day. There is also Good Friday and most things close on this day. Christmas is the celebration of Jesus’ birth. Jesus was born in a manor in Bethlehem, and his mother was Marry. Her husband was Joseph. Jesus was a gift from God because he was born of a virgin. Even though Christians are free, they still have strong faith. In conclusion, all of these religions have their own special ways, but the important part is that they all worship God. God is who made this world. These religions just worship God in a different way from each other. They also live life in a little different way. This is what makes the world special. I am Muslim, but I also like learning about different religions.

Literary Analysis of Emily Dickinsons Poetry Essay -- Emily Dickinson

Literary Analysis of Emily Dickinson's Poetry   Ã‚  Ã‚  Ã‚  Ã‚  Emily Dickinson is one of the most famous authors in American History, and a good amount of that can be attributed to her uniqueness in writing. In Emily Dickinson's poem 'Because I could not stop for Death,' she characterizes her overarching theme of Death differently than it is usually described through the poetic devices of irony, imagery, symbolism, and word choice.   Ã‚  Ã‚  Ã‚  Ã‚  Emily Dickinson likes to use many different forms of poetic devices and Emily's use of irony in poems is one of the reasons they stand out in American poetry. In her poem 'Because I could not stop for Death,' she refers to 'Death' in a good way. Dickinson states in the poem that 'He kindly stopped for me --' (1103, 2). Death is not commonly known as being 'kind', which leads us to believe that Dickinson used this line to hint that death was a good thing. In the entire poem, she does not refer to death in a negative way. This shows more irony since death is often feared by many, either regarding themselves or other. This us of irony makes the poem more interesting to the reader.   Ã‚  Ã‚  Ã‚  Ã‚  Imagery is a big component to most works of poetry. Authors strive to achieve a certain image for the reader to paint in their mind. Dickinson tries to paint a picture of ?death? in her own words. Thomas A. Johnson, an interpretive author of Dickinson's work, says that ?In 1863 Death came into full statue as a person. ?Because I could not stop for Death? is a superlative achievement wherein Death becomes one of the greatest characters of literature? (Johnson). Dickinson's picture to the audience is created by making ?Death? an actual character in the poem. By her constantly calling death either ?his? or ?he,? she denotes a specific person and gender. Dickinson also compares ?Death? to having the same human qualities as the other character in the poem. She has ?Death? physically arriving and taking the other character in the carriage with him. In the poem, Dickinson shows the reader her interpretation of what this person is going through as they are dying and being taken away by ?Death?. Dickinson gives images such as ?The Dews drew quivering and chill --? and ?A Swelling of the Ground --? (14, 18). In both of these lines, Dickinson has the reader conjure up subtle images of death. The ?quivering an chill? brings to the reader's mind of death being ... ...g to ?Eternity? (24). Dickinson also ties the sun into symbolism, but her use of ?sun? make sit an excellent word choice (12). The sun which symbolized the ending day, also can be meant to pass over ?all who are in the grave? (Johnson). With Emily Dickinson's anomalous word choice and her emphasis on certain words, she creates an ultimately more interesting poem.   Ã‚  Ã‚  Ã‚  Ã‚  In ?Because I could not stop for Death,? Emily Dickinson uses many poetic devices to make her poem stand out among other poems centered around death. Dickinson's use of irony, imagery, symbolism, and word choice adds to the overall effect of her view of ?death? itself. The way she structured this poem helps her stand out as one of the greatest poets of all-time. Works Cited: Dickinson, Emily. ?Because I could not stop for Death.? Literature: An Introduction to Fiction, Poetry, and Drama. Ed. Kennedy, X.J., Dana Gioia. New York, NY: Pearson Longman, 2005, 1103. Johnson, Thomas H. Emily Dickinson: An Interpretive Biography. New York: Atheneum,1980. 222-224. Melani, Lilia. ?Emily Dickinson ? Death.? Online Posting. 25 Jan. 2003. Dept. of English: Brooklyn College.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Community Health Nursing Essay

Optional: As the school nurse role evolves, there are increasingly more health concerns for the school nurse. Does the locale make a difference in the problems, or are health problems in children and adolescents universal? In some inner-city areas, violence is a prevalent issue. What do you think are the biggest problems in your areas? The role of the school nurse has definitely evolved since I was in school. I remember the school nurse in elementary school was very kind in her starched white uniform and when you went to the â€Å"clinic† you were told to lay down on a cot and put a cool washcloth on your forehead. According to Nies & McEwan, many of today’s health challenges are different from those of the past and include behaviors and risks linked to the leading causes of death such as heart disease, injuries, and cancer (p. 580). There is an increase among young people to participate in unhealthy behavior such as smoking, drinking, drugs, and poor nutrition, decrease physical activity, increase sexual behavior, violence, suicide, that will put them at a risk for health problems (Nies & McEwan, 2015) In 2013, the population of Chesapeake, Virginia is 230,571 (United Stated Census Bureau) Chesapeake Public School Nurses in 2011-2012 treated 681,526 students in their clinic; treated 117,058 ill stude nts; treated 98,041 students that needed first aid and injured themselves; performed 62, 089 nursing procedures; counseled 175, 158 students and parents; and administered 128, 869 medications (Chesapeake Public Schools, 2012). WOW, that is a lot of  patients! This week’s lessons discusses the evolving role of the school nurse not only attending the students’ needs but involvement in â€Å"policy-making activities at both the local and state levels (CCN, 2015) The question proposed in this week’s lesson regarding some of the roles for the community health nurses is also applicable to the school nurse. The school nurse is the clinician, case manager, advocate, educator, researcher, administrator, change agent, case finder, coordinator and consultant in order to meet the complex needs of students. According to Nies & McEwen, many of today’s health challenges are different from those of the past and include behaviors and risks linked to the leading causes of death such as heart disease, injuries, and cancer. In the suburb that I live in there has been no violence reported by students in the school system that my daughter is a fifth grade teacher. I think the locale of the school system can increase potential risk for violence. In the school system that my daughter is a teacher she says that they deal more with behavior problems and lack of parental involvement in the child’s progress. There are more students that are being treated with mental illness at such an early age. She had one child that was diagnoses as a bipolar. There have been several cases of child abuse that she has had to report. She feels a challenge to education system is holding children more accountable to meet requirements verses appeasing parents. Many parents are the first to say, no it’s not my child when in fact their child is the leader of the disruptive group. Since President Bush initiated â€Å"no child left behind† program, I think this has caused challenges for the teacher to develop more creative styles of teaching without the support of administration and parents. I did not realize that the school nurse role included seven elements that they need to focus on that was listed in this week’s discussion. I thought their primary role was clinical services that included first aid and screening. After reviewing the elements, I can see this as an interdisciplinary team approach that should include teachers, lunch room staff, parents and students to ensure that students receive a top notch school health program that will provide them the tools to have a healthy lifestyle. References: United States Census Bureau. Retrieved from: http://quickfacts.census.gov/qfd/states/51/51550.html Chesapeake Public Schools, (July, 2012). School Health Advisory Board. Retrieved from: http://www.cpschools.com/shab_2012.pdf Nies, M. A., & McEwen, M. (2015). Community/Public health nursing: Promoting the health of populations (6th ed.). St. Louis, MO: Saunders/Elsevier. Chamberlain College of Nursing. (2015). NR443 Week 4: Community Health Roles, Settings, and Interventions.[online lesson]. Downers Grove, IL: DeVry Education Group Community school nurses have a very difficult job. School age children have such a variety of health concerns that can be congenital, environmental, behavioral, and socioeconomic. (Nies & McEwen, 2015) Where does a CHN start? Promoting wellness, health education, and identifying deficiencies within the schools, and creating programs to improve services is a great beginning. I do believe that most problems that we see in children and adolescents are universal. Inactivity, obesity, poor nutrition, and substance abuse are a few examples, but these problems can escalate even more when as a child’s socioeconomic condition worsens. When researching statistics I was shocked to find out that that 8.3% of teenagers in Broward County had engaged in sex before the age of 13, that is higher than the national average of 6.2%. (floridahealth.gov) To make things worse, Broward County also has the second highest rate of Infectious Syphilis in the state. HIV and Chlamydia are also on the rise compared to the rest of the United States. Sexually transmitted diseases in this demographic are increasing but teen pregnancy is on the decline. This I believe is a real problem, sex education must start in our homes with parents and transcend into our schools. According to our reading, sex education in our schools remains controversial. However, it seems like a necessity for our youth to have a nonjudgemental forum in which they can receive accurate information Wow, I was amazed at the statisctis for STD’s in Broward County and wanted to see how Chesapeake Virginia rated. Per 100,000 there was 588.3 per people diagnosed with Chlamydia and that is higher than the state of Virginina and nationally. Gonorrhea was 108.9 compared to national level of 107.5.

Coca Cola Brand Building Strategy

Introduction-: Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U. S. , soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. Brand building strategy -: Brand development strategy of Coca Cola has been far reaching and has managed to remain in the limelight ever since it became a favorite with the non alcoholic drinkers. It has been noticed that brand loyalty is an important factor in maintaining the number one position. Founded in the year 1886, the Coca Cola company enjoys the status of being one of the biggest non alcoholic beverage companies of the world. It has a distribution system, which makes it unique from the rest of the non alcoholic beverage manufacturers. Over the years, Coca Cola has passed several tests of brand enhancement and the company makes it a point that the products under the banner Coca Cola continue to invade the minds of the consumers. The brand development strategy of Coca Cola comprised redesigning of its brand development policies and techniques to keep up with the changing mindset of its consumers. Earlier, this brand believed in the following: †¢ Afford ability †¢ Availability †¢ Acceptability However, this brand development strategy of Coca Cola was re worked to stress on the following instead: †¢ Price value †¢ Preference †¢ â€Å"Pervasive penetration†. The essence of brand building of the company lies in the fact that it wants its consumers accessibility to be â€Å"within an arm's reach of desire†. In an attempt to build its brand identity, as many as 20 brand attributes are tested every month involving as many as 4000 customers. The brand development strategy of Coca Cola is effective as it has been able to construct, manage As well as maintain its brand image. Another reason why this brand has gained unanimous acceptance all around the globe is due to the fact that it has been able to connect very well with its consumers. This implies brand loyalty. Brand loyalty has been instrumental in keeping up the brand image of Coca Cola. It believes in shelling out the best so that the consumers are retained by default. A part of the brand building technique is also to enhance â€Å"purchase frequency†. The company has also invested in various advertisement campaigns often engaging the services of celebrities around the globe. In addition to the consumers, there is another category of consumers, who increase the consumer base and they constitute the collectors of the brand. The collectors usually indulge in collecting old as well as upcoming logos of Coca Cola, bottles and literary matter. With regard to the brand development of Coca Cola Zero, the company came out with an advertisement, which was quite different from the conventional ones. In this regard, (no calorie beverage), it has shelled out three types of products. †¢ Coca Cola Classic †¢ Diet Coke †¢ Coca Cola Zero. There are few experts who believe that when Coca Cola had the tag line of â€Å"The Real Thing†, it was really that but with the invention of various categories of coke, the â€Å"real thing† changes to â€Å"many things†, and the original flavor is usually lost. Hence, the brand building strategies should be such that it does not confuse people and is able to retain consumers despite the fact that several new non alcoholic beverage firms are on the anvil. The Power of Brand Accessibility If you were another soft drink company, you might define your competitive frame of reference as the cola market or the soft drink market or even the beverage market. But Coke thinks of its business and its market share in terms of â€Å"share of human liquid consumption. †Ã‚   This makes water a competitor. In fact, a Coke executive has said that he won’t be satisfied until â€Å"there is a Coca-Cola faucet in every home. †Ã‚   Coca-Cola’s mantra is â€Å"within an arm’s reach of desire. † One Final Coca-Cola Fact A recent Coca-Cola annual report reported that the second most recognized expression in the world after â€Å"ok? † is â€Å"Coca-Cola. Brand Equity-: â€Å"The brand assets (or liabilities) linked to a brands name and symbol that add from a service. † Brand equity is difficult to measure because much of it depends on consumers' perception and opinions of a brand. When a product has high brand equity they are successf ul at retaining their current customers by keeping them satisfied with the quality of products and service. They are also successful at attracting new customers who have heard of the brand through successful marketing or word of mouth. Coca-Cola's brand equity is difficult to measure because they have extended their brand to include numerous products. In addition to the numerous of versions of Coca-Cola worldwide that compete against other beverage brands, Coca-Cola competes with itself. Nationally there are numerous versions / brands that are a part of the Coca-Cola family. Some of the brands include Coca-Cola Classic, Dasani Water, Full Throttle, Fanta, and Soy Products. In addition to competing against itself the Coca-Cola Company has saturated the market and consumers who may dislike one product may actually enjoy a different Coca-Cola product. However, the consumer may be unaware that the beverage is actually in the Coca-Cola family. As a result measuring brand equity may be difficult as consumers may be loyal and repeat customers of a brand and not know its origin. Coca Cola was taking its core product, Coke, and expanding the product in new form factors and new overseas markets. The brand promise stayed the same whether it was sold in a Coke store in New York or a road side stand in Mongolia – refreshment, good times, and pure Americana. Despite the numerous brands and the difficulty in measuring brand equity it is evident that Coca-Cola has high brand equity. They are a company who has been in business for many years they have gained the business of consumers in the soda market as well as numerous other beverage markets nationally and internationally. Their sales and growth show that they are a successful company Brand identity the brand identity is the audio-visual ‘face' of the brand – the cues that tell you that you are are in the right place. The brand definition is the formal description of what the brand stands for within different description categories – its personality, its values, its stories, its emotional benefits etc.. The brand proposition is the ‘deal' the brand is offering you at any given moment the coca-cola comp. has long been recognised as an organisation with significant brand equity with over four four hundread brands available in virtually every nook and crany of the world . the flag ship brand of coca cola has stood the rest of the time over 120 years. Infact coca-cola alone is recognized as the most valuable in the world by the respected inter brand corportionvalued at above US $ 67 billion , the coca-cola brand (coke)has become effectively become a part of modern world culture. hough its advertising campaign has changed over the years,coca-cola â€Å"THE REAL TASTE† has always stood for a†REAL† COLA DRINK with authenticity . the identity has been build by an decade with consistent values and diferentiated elements. Many competitors have aim at cokes but the brand continues to command a number one position globaly in ranking of brand equity. After all If u stand for the real thing every competitor is an imitator. the Coca-Cola bottle design differentiated the identity, the easier it is to protect from infringement. Just coca cols has remained to its time tested identity u have the equallly relivant to you. This brand identity should reflect your own unique equity and care essence this will ensure your brand creativity and identity that is meaning ful and sustainable in long term. [pic] Brand image- â€Å"A unique set of associations in the mind of customers concerning what a brand stands for and the implied promises the brand makes. † There could be hardly any person around the world that hasn't heard the name Coca Cola. Ever since it beginning as world's leading name in cold drinks, Coca Cola has created a strong brand image irrespective of age, sex and geographical locations. Millions of people around the world are consuming cold drinks or soft drinks as part of their daily meal. Coca Cola, ever since its inception has been the leader in soft drink market. Brand image is the significant factor affecting Coke’s sale. Coca-Cola’s brand name is very well known all over the world. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse, area. Brand loyalty Brand loyalty is a central construct to marketing. Keeping the consumer satisfied, and loyal enough to frequently purchase just one brand, is more difficult in today’s marketplace than ever before. But today, major brands are experiencing heightened brand loyalty due to the growing popularity of the brand as a collectible. A recent Coca-Cola annual report reported that the second most recognized expression in the world after â€Å"ok? † is â€Å"Coca-Cola. † Brand personality:- Brand Personality identity is understood as the set of human characteristics associated with a brand. The brand image building strategy implies the definition of a brand personality and a user personality. Have you ever thought about your personal brand? Brand personalities that 1) Are well-known, 2) offer something different to the world than they do in terms of products and services ‘Coca-Cola’s’ brand personality reflects the positioning of its brand. The process of positioning a brand or product is a complex managerial task and must be done over time using all the elements of the marketing mix. Positioning is in the mind of the consumer and can be described as how the product is considered by that consumer. When researching the positioning of a product, consumers are often asked how they would describe that product if it were a person. The purpose of this is to develop a character statement. This can ensure that consumers have a clear view of the brand values that make up the brand personality, just like the values and beliefs that make up a person. Many people see ‘Coca-Cola’ as a part of their daily life. This imilarity between the brand and the consumer leads to a high degree of loyalty and makes the purchasing decision easier Brand Positioning:- The location of a brand in relation to its competitors in some pre-defined space. The space may be defined by criteria used by consumers, such as â€Å"value for money† or â€Å"age of consumer† etc. † 5 main factors that go into defining a brand position. 1. Brand Attributes What the brand deliv ers through features and benefits to consumers. 2. Consumer Expectations What consumers expect to receive from the brand. 3. Competitor attributes What the other brands in the market offer through features and benefits to consumers. 4. Price An easily quantifiable factor – Your prices vs. your competitors’ prices. 5. Consumer perceptions The perceived quality and value of your brand in consumer’s minds (i. e. , does your brand offer the cheap solution, the good value for the money solution, the high-end, high-price tag solution, etc.? ) The Coca-Cola Company produce a range of beverages suited to different ages, stages, lifestyles and occasions. This includes soft drinks, diet drinks, juices and juice drinks, waters, energy drinks, sports drinks and cordials. As part of a healthy, varied and balanced diet and an active lifestyle, all products can be enjoyed by the majority of people. It is committed to helping customers select the product that is best suited to their needs through the provision of detailed product information supported by general advice on healthy eating, drinking and lifestyles. It understands that balancing energy intake with energy output is key to a healthy body weight. We therefore provide choice through range of low or no-kilojoule products that are ideally suited to the needs of people who wish to reduce energy intake through beverage selection. Such products are readily available at a similar cost to an equivalent higher energy product. As one of the largest producers and marketers of non-alcoholic beverages we promote physical activity through our active lifestyles programme and sponsorship of sport. Through new product development we will continue to release a range of new types of drinks, including low or no kilojoule products as we look at ways in which to cater to those people who wish to reduce energy intake through selection of lower energy beverages. Children and the role of our beverages Coca cola respect and support the primary role that parents play in decisions affecting the lives of young children, including choices about diet and lifestyle. Beverage choice, like food selection, is a role for parents and we assist them in this through the provision of nutrition information and by making available a wide range of products suitable for all ages, stages and occasions. Coca-Cola's longstanding global policy ensures we do not directly market our products to children under the age of twelve. Our brands are not advertised during children's television times and we do not show children under 12 in advertising or promotional materials drinking our products outside of the presence of an adult. Our sampling events are directed to people over the age of 12. In the small number of schools where we provide vending machines we work with the school to provide a range of beverages, and ensure that lower energy products are priced attractively and the packaging is in a single serve size. Guidelines have been established to oversee the manner in which we work with schools and their tuck shops. It is company practice to sell diet drinks and sugar-free alternatives at a similar price to regular carbonated soft drinks. Retailers offering ‘specials' are encouraged to include both the regular and diet versions of our soft drinks. Through new product development it aim to develop more products that meet the unique needs of children and will work with nutrition experts as we do this. For healthy active and growing children, beverages higher in energy can be enjoyed as part of a balanced and varied diet. However, we also provide a range of low or no-kilojoule products also suitable for children. Supporting sport and physical activity Globally, The Coca-Cola Company has a long history of supporting sport and activity. have been a major Olympic Games sponsor since 1928 and also sponsor major international sporting events. Coca-Cola has been an All Black sponsor for the past decade and has also supported provincial netball and rugby. At a grassroots level, Coca-Cola has formed a partnership with the National Association of OSCAR (Out of School Care and Recreation) to develop and implement a national physical activity programme available to 75,000 young New Zealanders. In South Auckland, the Get Moving programme is working to encourage children to participate in local sports and recreation courses. The Pump water brand is now a major sponsor of the Heart Foundation's Jump Rope for Heart programme that runs in schools across New Zealand and through the Powerade sports drink brand, we support numerous sporting events around the country. Labelling All products of The Coca-Cola Company provide clear nutrition information in compliance with international regulations. Packaging Coca-Cola is committed to strict environmental guidelines, and to ensuring our packaging has as little impact as possible on the environment. To this end, a recycling project was introduced in New Zealand during 2001 which ensures our PET bottles contain an average of 10% recycled material. Information Programmes Coca cola’s consumer contact centre provides around the clock access to information about the companies. Pricing It is company practice to sell diet drinks and sugar-free soft drink alternatives at a similar price to regular carbonated soft drinks. Similarly, any competitions or promotions of Coca-Cola can be entered by our consumers who purchase diet Coke. Although at the discretion of retailers, special offers and reduced prices on soft drinks are usually available for both the regular and diet versions of our soft drinks Brand extension :- Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name) [pic] [pic] [pic] [pic] [pic] Conclusion:- The progress and advancement in the field of technology in the fields of soft drink raw material, production, manufacturing, information and communication technology and logistics have great positive impacts on the operations and sales of Coca-Cola. The availability of new soft drink ingredients enables Coca-Cola to introduce new variety of its products to its existing consumers, not forgetting to attract the new consumer groups. The use of the latest information technology has made able the company to attract the new generation of soft drink consumers with the latest features of song downloading. Also the existence of company website has enabled the world to be in touch with the latest progress, promotions and offers of Coca-Cola.