Literature review Dissertation Example | Topics and Well Written Essays - 1750 words

Literature review - Dissertation Example Youth gangs is not a new phenomenon in the society as it dates back in 17th century where they were characterized with wearing of distinct colors for their identification and arose mainly from social and economic vacuum in their neighborhoods and their contemporary societies (Wiener 2005). The distinguished emerging larger gangs do have a powerful and resourceful organization, access to powerful and dangerous weapons, and resourceful media which they use to recruit young children into these gangs (Jankowski 2003). Based on this, it can be argued that youth gangs are considered a threat to the peaceful coexistence in the society at large. The origin of youth gangs is greatly attributed to the economically and socially disadvantaged background (Howell 2005). These youth gangs in most societies and neighborhoods are perceived by its members to fill several needs that range from psychological and physical needs to economic and social needs (Howell 2005). Based on these researches, it is notable that these underlying needs are associated with the failure of the family to fill the arising gaps from this. Gangs notable intents is focused on provision of friendship, sense of identity, searching for wealth and finally for the purpose of security (Hastings, Dunbar, & Bania 2011). Nature and organization of youth gangs Youth join gangs mainly due to increasing trusting relationship within the gang family (Brantingham 2006). This is attributed to negligence as well as incompetence on the parents, clergy and teachers in performing their traditional roles of counseling and guiding the youth in the society. In the examination of youth gangs in general, it is notable that gang members have developed trusting solid relationships with their mentors who is considered the gang leader (Brantingham 2006). This relationship of the mentor and the mentee comes along with patience and the willingness and commitment of the mentor in pursuing of a strong relationship (Campbell 2011). It c an be argued that the concept of being real comes in place which is a key attribute of any youth gang leader (Wanberg 2004). This involves the gang leader relating genuine concerns on behalf of the gang members. Therefore the mentor needs not to condemn the mentee for their actions or their immorality but the real attribute ensures that the gang leader listens, understands and help the group members (Campbell 2011). In regard to communication approach, the youth gang leader ensures that it is effective and this can be perceived that this consolidates the youth gang productive relationship and trust (Wanberg 2004). Based on this study, it can be ascribed that it is effective youth gangs have intensive and extensive knowledge and understanding in regard to the gang social norms and rules (Campbell 2011). Categories of Youth Gangs There are three main categories of youth gangs. The first category of youth gangs are corporate gangs in which its main focus is making money and thus consid ered profit making (Sanchez-Jankowski 2003). These categories are considered to be organized attributed by its clearly defined division of labor, high level of gang coordination and a well-entrenched hierarchy. This gang leadership structure has limited its exposure to the criminal and law enforcers thus members of the gang tend not to easily quit the gang (Sanchez-Jankowski 2003). Based on this study, it is evident that this kind of the gang is highly mobile and

Different Religions of the World Essay Example for Free

Different Religions of the World Essay There are many religions in the world. They practice many different ways. There is Christianity, Islam, and Judaism. I like to study about different religions. Islam worships the God Allah, which means God in Arabic Muslims religion is Islam. Mohammed is the prophet to follow and he was the last prophet. Muslims have three holidays. There is Ramadan, Eid and Eid-el-haj. Each year all the Muslims go to Mecca. Muslims believe women should not show their bodies, this keeps the men from sinning. Muslims holly book is the Qur’an. All Muslims pray five times a day and every Friday go to mosque. Muslims must pray in Arabic. Judaism was founded in Israel by a man named Abraham. Jews worship God. Jews have a holly book called Torah. Jews do not believe the Messiah has come yet. They speak and read Hebrew, and do it the most for prayer. Jews pray in a particular way. They have a special holiday called Hanukkah, which is the same as Christmas in America. The different thing is they use a menorah. A menorah holds candles that Jews light each night of Hanukkah. Jews have special celebrations called bar and bat mitzvahs too. This is a family celebration of a boy or girl celebrating being grown up. The new man or woman must prove themselves by saying parts of the Torah. Jews eat special food called kosher and is blessed by their preacher who is called Rabbi. This is for God. Christianity was founded in Israel by Jesus of Nazareth. Christians worship God just like the other religions. Christians believe that Jesus is the Son of God. Christians can be free and pray when they feel the need. However, most still attend church, which is like a Muslims mosque. Christians celebrate two religious Holidays Easter and Christmas. Easter is the celebration when Jesus rose on the third day. There is also Good Friday and most things close on this day. Christmas is the celebration of Jesus’ birth. Jesus was born in a manor in Bethlehem, and his mother was Marry. Her husband was Joseph. Jesus was a gift from God because he was born of a virgin. Even though Christians are free, they still have strong faith. In conclusion, all of these religions have their own special ways, but the important part is that they all worship God. God is who made this world. These religions just worship God in a different way from each other. They also live life in a little different way. This is what makes the world special. I am Muslim, but I also like learning about different religions.

Literary Analysis of Emily Dickinsons Poetry Essay -- Emily Dickinson

Literary Analysis of Emily Dickinson's Poetry   Ã‚  Ã‚  Ã‚  Ã‚  Emily Dickinson is one of the most famous authors in American History, and a good amount of that can be attributed to her uniqueness in writing. In Emily Dickinson's poem 'Because I could not stop for Death,' she characterizes her overarching theme of Death differently than it is usually described through the poetic devices of irony, imagery, symbolism, and word choice.   Ã‚  Ã‚  Ã‚  Ã‚  Emily Dickinson likes to use many different forms of poetic devices and Emily's use of irony in poems is one of the reasons they stand out in American poetry. In her poem 'Because I could not stop for Death,' she refers to 'Death' in a good way. Dickinson states in the poem that 'He kindly stopped for me --' (1103, 2). Death is not commonly known as being 'kind', which leads us to believe that Dickinson used this line to hint that death was a good thing. In the entire poem, she does not refer to death in a negative way. This shows more irony since death is often feared by many, either regarding themselves or other. This us of irony makes the poem more interesting to the reader.   Ã‚  Ã‚  Ã‚  Ã‚  Imagery is a big component to most works of poetry. Authors strive to achieve a certain image for the reader to paint in their mind. Dickinson tries to paint a picture of ?death? in her own words. Thomas A. Johnson, an interpretive author of Dickinson's work, says that ?In 1863 Death came into full statue as a person. ?Because I could not stop for Death? is a superlative achievement wherein Death becomes one of the greatest characters of literature? (Johnson). Dickinson's picture to the audience is created by making ?Death? an actual character in the poem. By her constantly calling death either ?his? or ?he,? she denotes a specific person and gender. Dickinson also compares ?Death? to having the same human qualities as the other character in the poem. She has ?Death? physically arriving and taking the other character in the carriage with him. In the poem, Dickinson shows the reader her interpretation of what this person is going through as they are dying and being taken away by ?Death?. Dickinson gives images such as ?The Dews drew quivering and chill --? and ?A Swelling of the Ground --? (14, 18). In both of these lines, Dickinson has the reader conjure up subtle images of death. The ?quivering an chill? brings to the reader's mind of death being ... ...g to ?Eternity? (24). Dickinson also ties the sun into symbolism, but her use of ?sun? make sit an excellent word choice (12). The sun which symbolized the ending day, also can be meant to pass over ?all who are in the grave? (Johnson). With Emily Dickinson's anomalous word choice and her emphasis on certain words, she creates an ultimately more interesting poem.   Ã‚  Ã‚  Ã‚  Ã‚  In ?Because I could not stop for Death,? Emily Dickinson uses many poetic devices to make her poem stand out among other poems centered around death. Dickinson's use of irony, imagery, symbolism, and word choice adds to the overall effect of her view of ?death? itself. The way she structured this poem helps her stand out as one of the greatest poets of all-time. Works Cited: Dickinson, Emily. ?Because I could not stop for Death.? Literature: An Introduction to Fiction, Poetry, and Drama. Ed. Kennedy, X.J., Dana Gioia. New York, NY: Pearson Longman, 2005, 1103. Johnson, Thomas H. Emily Dickinson: An Interpretive Biography. New York: Atheneum,1980. 222-224. Melani, Lilia. ?Emily Dickinson ? Death.? Online Posting. 25 Jan. 2003. Dept. of English: Brooklyn College.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Community Health Nursing Essay

Optional: As the school nurse role evolves, there are increasingly more health concerns for the school nurse. Does the locale make a difference in the problems, or are health problems in children and adolescents universal? In some inner-city areas, violence is a prevalent issue. What do you think are the biggest problems in your areas? The role of the school nurse has definitely evolved since I was in school. I remember the school nurse in elementary school was very kind in her starched white uniform and when you went to the â€Å"clinic† you were told to lay down on a cot and put a cool washcloth on your forehead. According to Nies & McEwan, many of today’s health challenges are different from those of the past and include behaviors and risks linked to the leading causes of death such as heart disease, injuries, and cancer (p. 580). There is an increase among young people to participate in unhealthy behavior such as smoking, drinking, drugs, and poor nutrition, decrease physical activity, increase sexual behavior, violence, suicide, that will put them at a risk for health problems (Nies & McEwan, 2015) In 2013, the population of Chesapeake, Virginia is 230,571 (United Stated Census Bureau) Chesapeake Public School Nurses in 2011-2012 treated 681,526 students in their clinic; treated 117,058 ill stude nts; treated 98,041 students that needed first aid and injured themselves; performed 62, 089 nursing procedures; counseled 175, 158 students and parents; and administered 128, 869 medications (Chesapeake Public Schools, 2012). WOW, that is a lot of  patients! This week’s lessons discusses the evolving role of the school nurse not only attending the students’ needs but involvement in â€Å"policy-making activities at both the local and state levels (CCN, 2015) The question proposed in this week’s lesson regarding some of the roles for the community health nurses is also applicable to the school nurse. The school nurse is the clinician, case manager, advocate, educator, researcher, administrator, change agent, case finder, coordinator and consultant in order to meet the complex needs of students. According to Nies & McEwen, many of today’s health challenges are different from those of the past and include behaviors and risks linked to the leading causes of death such as heart disease, injuries, and cancer. In the suburb that I live in there has been no violence reported by students in the school system that my daughter is a fifth grade teacher. I think the locale of the school system can increase potential risk for violence. In the school system that my daughter is a teacher she says that they deal more with behavior problems and lack of parental involvement in the child’s progress. There are more students that are being treated with mental illness at such an early age. She had one child that was diagnoses as a bipolar. There have been several cases of child abuse that she has had to report. She feels a challenge to education system is holding children more accountable to meet requirements verses appeasing parents. Many parents are the first to say, no it’s not my child when in fact their child is the leader of the disruptive group. Since President Bush initiated â€Å"no child left behind† program, I think this has caused challenges for the teacher to develop more creative styles of teaching without the support of administration and parents. I did not realize that the school nurse role included seven elements that they need to focus on that was listed in this week’s discussion. I thought their primary role was clinical services that included first aid and screening. After reviewing the elements, I can see this as an interdisciplinary team approach that should include teachers, lunch room staff, parents and students to ensure that students receive a top notch school health program that will provide them the tools to have a healthy lifestyle. References: United States Census Bureau. Retrieved from: http://quickfacts.census.gov/qfd/states/51/51550.html Chesapeake Public Schools, (July, 2012). School Health Advisory Board. Retrieved from: http://www.cpschools.com/shab_2012.pdf Nies, M. A., & McEwen, M. (2015). Community/Public health nursing: Promoting the health of populations (6th ed.). St. Louis, MO: Saunders/Elsevier. Chamberlain College of Nursing. (2015). NR443 Week 4: Community Health Roles, Settings, and Interventions.[online lesson]. Downers Grove, IL: DeVry Education Group Community school nurses have a very difficult job. School age children have such a variety of health concerns that can be congenital, environmental, behavioral, and socioeconomic. (Nies & McEwen, 2015) Where does a CHN start? Promoting wellness, health education, and identifying deficiencies within the schools, and creating programs to improve services is a great beginning. I do believe that most problems that we see in children and adolescents are universal. Inactivity, obesity, poor nutrition, and substance abuse are a few examples, but these problems can escalate even more when as a child’s socioeconomic condition worsens. When researching statistics I was shocked to find out that that 8.3% of teenagers in Broward County had engaged in sex before the age of 13, that is higher than the national average of 6.2%. (floridahealth.gov) To make things worse, Broward County also has the second highest rate of Infectious Syphilis in the state. HIV and Chlamydia are also on the rise compared to the rest of the United States. Sexually transmitted diseases in this demographic are increasing but teen pregnancy is on the decline. This I believe is a real problem, sex education must start in our homes with parents and transcend into our schools. According to our reading, sex education in our schools remains controversial. However, it seems like a necessity for our youth to have a nonjudgemental forum in which they can receive accurate information Wow, I was amazed at the statisctis for STD’s in Broward County and wanted to see how Chesapeake Virginia rated. Per 100,000 there was 588.3 per people diagnosed with Chlamydia and that is higher than the state of Virginina and nationally. Gonorrhea was 108.9 compared to national level of 107.5.

Coca Cola Brand Building Strategy

Introduction-: Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U. S. , soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. Brand building strategy -: Brand development strategy of Coca Cola has been far reaching and has managed to remain in the limelight ever since it became a favorite with the non alcoholic drinkers. It has been noticed that brand loyalty is an important factor in maintaining the number one position. Founded in the year 1886, the Coca Cola company enjoys the status of being one of the biggest non alcoholic beverage companies of the world. It has a distribution system, which makes it unique from the rest of the non alcoholic beverage manufacturers. Over the years, Coca Cola has passed several tests of brand enhancement and the company makes it a point that the products under the banner Coca Cola continue to invade the minds of the consumers. The brand development strategy of Coca Cola comprised redesigning of its brand development policies and techniques to keep up with the changing mindset of its consumers. Earlier, this brand believed in the following: †¢ Afford ability †¢ Availability †¢ Acceptability However, this brand development strategy of Coca Cola was re worked to stress on the following instead: †¢ Price value †¢ Preference †¢ â€Å"Pervasive penetration†. The essence of brand building of the company lies in the fact that it wants its consumers accessibility to be â€Å"within an arm's reach of desire†. In an attempt to build its brand identity, as many as 20 brand attributes are tested every month involving as many as 4000 customers. The brand development strategy of Coca Cola is effective as it has been able to construct, manage As well as maintain its brand image. Another reason why this brand has gained unanimous acceptance all around the globe is due to the fact that it has been able to connect very well with its consumers. This implies brand loyalty. Brand loyalty has been instrumental in keeping up the brand image of Coca Cola. It believes in shelling out the best so that the consumers are retained by default. A part of the brand building technique is also to enhance â€Å"purchase frequency†. The company has also invested in various advertisement campaigns often engaging the services of celebrities around the globe. In addition to the consumers, there is another category of consumers, who increase the consumer base and they constitute the collectors of the brand. The collectors usually indulge in collecting old as well as upcoming logos of Coca Cola, bottles and literary matter. With regard to the brand development of Coca Cola Zero, the company came out with an advertisement, which was quite different from the conventional ones. In this regard, (no calorie beverage), it has shelled out three types of products. †¢ Coca Cola Classic †¢ Diet Coke †¢ Coca Cola Zero. There are few experts who believe that when Coca Cola had the tag line of â€Å"The Real Thing†, it was really that but with the invention of various categories of coke, the â€Å"real thing† changes to â€Å"many things†, and the original flavor is usually lost. Hence, the brand building strategies should be such that it does not confuse people and is able to retain consumers despite the fact that several new non alcoholic beverage firms are on the anvil. The Power of Brand Accessibility If you were another soft drink company, you might define your competitive frame of reference as the cola market or the soft drink market or even the beverage market. But Coke thinks of its business and its market share in terms of â€Å"share of human liquid consumption. †Ã‚   This makes water a competitor. In fact, a Coke executive has said that he won’t be satisfied until â€Å"there is a Coca-Cola faucet in every home. †Ã‚   Coca-Cola’s mantra is â€Å"within an arm’s reach of desire. † One Final Coca-Cola Fact A recent Coca-Cola annual report reported that the second most recognized expression in the world after â€Å"ok? † is â€Å"Coca-Cola. Brand Equity-: â€Å"The brand assets (or liabilities) linked to a brands name and symbol that add from a service. † Brand equity is difficult to measure because much of it depends on consumers' perception and opinions of a brand. When a product has high brand equity they are successf ul at retaining their current customers by keeping them satisfied with the quality of products and service. They are also successful at attracting new customers who have heard of the brand through successful marketing or word of mouth. Coca-Cola's brand equity is difficult to measure because they have extended their brand to include numerous products. In addition to the numerous of versions of Coca-Cola worldwide that compete against other beverage brands, Coca-Cola competes with itself. Nationally there are numerous versions / brands that are a part of the Coca-Cola family. Some of the brands include Coca-Cola Classic, Dasani Water, Full Throttle, Fanta, and Soy Products. In addition to competing against itself the Coca-Cola Company has saturated the market and consumers who may dislike one product may actually enjoy a different Coca-Cola product. However, the consumer may be unaware that the beverage is actually in the Coca-Cola family. As a result measuring brand equity may be difficult as consumers may be loyal and repeat customers of a brand and not know its origin. Coca Cola was taking its core product, Coke, and expanding the product in new form factors and new overseas markets. The brand promise stayed the same whether it was sold in a Coke store in New York or a road side stand in Mongolia – refreshment, good times, and pure Americana. Despite the numerous brands and the difficulty in measuring brand equity it is evident that Coca-Cola has high brand equity. They are a company who has been in business for many years they have gained the business of consumers in the soda market as well as numerous other beverage markets nationally and internationally. Their sales and growth show that they are a successful company Brand identity the brand identity is the audio-visual ‘face' of the brand – the cues that tell you that you are are in the right place. The brand definition is the formal description of what the brand stands for within different description categories – its personality, its values, its stories, its emotional benefits etc.. The brand proposition is the ‘deal' the brand is offering you at any given moment the coca-cola comp. has long been recognised as an organisation with significant brand equity with over four four hundread brands available in virtually every nook and crany of the world . the flag ship brand of coca cola has stood the rest of the time over 120 years. Infact coca-cola alone is recognized as the most valuable in the world by the respected inter brand corportionvalued at above US $ 67 billion , the coca-cola brand (coke)has become effectively become a part of modern world culture. hough its advertising campaign has changed over the years,coca-cola â€Å"THE REAL TASTE† has always stood for a†REAL† COLA DRINK with authenticity . the identity has been build by an decade with consistent values and diferentiated elements. Many competitors have aim at cokes but the brand continues to command a number one position globaly in ranking of brand equity. After all If u stand for the real thing every competitor is an imitator. the Coca-Cola bottle design differentiated the identity, the easier it is to protect from infringement. Just coca cols has remained to its time tested identity u have the equallly relivant to you. This brand identity should reflect your own unique equity and care essence this will ensure your brand creativity and identity that is meaning ful and sustainable in long term. [pic] Brand image- â€Å"A unique set of associations in the mind of customers concerning what a brand stands for and the implied promises the brand makes. † There could be hardly any person around the world that hasn't heard the name Coca Cola. Ever since it beginning as world's leading name in cold drinks, Coca Cola has created a strong brand image irrespective of age, sex and geographical locations. Millions of people around the world are consuming cold drinks or soft drinks as part of their daily meal. Coca Cola, ever since its inception has been the leader in soft drink market. Brand image is the significant factor affecting Coke’s sale. Coca-Cola’s brand name is very well known all over the world. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse, area. Brand loyalty Brand loyalty is a central construct to marketing. Keeping the consumer satisfied, and loyal enough to frequently purchase just one brand, is more difficult in today’s marketplace than ever before. But today, major brands are experiencing heightened brand loyalty due to the growing popularity of the brand as a collectible. A recent Coca-Cola annual report reported that the second most recognized expression in the world after â€Å"ok? † is â€Å"Coca-Cola. † Brand personality:- Brand Personality identity is understood as the set of human characteristics associated with a brand. The brand image building strategy implies the definition of a brand personality and a user personality. Have you ever thought about your personal brand? Brand personalities that 1) Are well-known, 2) offer something different to the world than they do in terms of products and services ‘Coca-Cola’s’ brand personality reflects the positioning of its brand. The process of positioning a brand or product is a complex managerial task and must be done over time using all the elements of the marketing mix. Positioning is in the mind of the consumer and can be described as how the product is considered by that consumer. When researching the positioning of a product, consumers are often asked how they would describe that product if it were a person. The purpose of this is to develop a character statement. This can ensure that consumers have a clear view of the brand values that make up the brand personality, just like the values and beliefs that make up a person. Many people see ‘Coca-Cola’ as a part of their daily life. This imilarity between the brand and the consumer leads to a high degree of loyalty and makes the purchasing decision easier Brand Positioning:- The location of a brand in relation to its competitors in some pre-defined space. The space may be defined by criteria used by consumers, such as â€Å"value for money† or â€Å"age of consumer† etc. † 5 main factors that go into defining a brand position. 1. Brand Attributes What the brand deliv ers through features and benefits to consumers. 2. Consumer Expectations What consumers expect to receive from the brand. 3. Competitor attributes What the other brands in the market offer through features and benefits to consumers. 4. Price An easily quantifiable factor – Your prices vs. your competitors’ prices. 5. Consumer perceptions The perceived quality and value of your brand in consumer’s minds (i. e. , does your brand offer the cheap solution, the good value for the money solution, the high-end, high-price tag solution, etc.? ) The Coca-Cola Company produce a range of beverages suited to different ages, stages, lifestyles and occasions. This includes soft drinks, diet drinks, juices and juice drinks, waters, energy drinks, sports drinks and cordials. As part of a healthy, varied and balanced diet and an active lifestyle, all products can be enjoyed by the majority of people. It is committed to helping customers select the product that is best suited to their needs through the provision of detailed product information supported by general advice on healthy eating, drinking and lifestyles. It understands that balancing energy intake with energy output is key to a healthy body weight. We therefore provide choice through range of low or no-kilojoule products that are ideally suited to the needs of people who wish to reduce energy intake through beverage selection. Such products are readily available at a similar cost to an equivalent higher energy product. As one of the largest producers and marketers of non-alcoholic beverages we promote physical activity through our active lifestyles programme and sponsorship of sport. Through new product development we will continue to release a range of new types of drinks, including low or no kilojoule products as we look at ways in which to cater to those people who wish to reduce energy intake through selection of lower energy beverages. Children and the role of our beverages Coca cola respect and support the primary role that parents play in decisions affecting the lives of young children, including choices about diet and lifestyle. Beverage choice, like food selection, is a role for parents and we assist them in this through the provision of nutrition information and by making available a wide range of products suitable for all ages, stages and occasions. Coca-Cola's longstanding global policy ensures we do not directly market our products to children under the age of twelve. Our brands are not advertised during children's television times and we do not show children under 12 in advertising or promotional materials drinking our products outside of the presence of an adult. Our sampling events are directed to people over the age of 12. In the small number of schools where we provide vending machines we work with the school to provide a range of beverages, and ensure that lower energy products are priced attractively and the packaging is in a single serve size. Guidelines have been established to oversee the manner in which we work with schools and their tuck shops. It is company practice to sell diet drinks and sugar-free alternatives at a similar price to regular carbonated soft drinks. Retailers offering ‘specials' are encouraged to include both the regular and diet versions of our soft drinks. Through new product development it aim to develop more products that meet the unique needs of children and will work with nutrition experts as we do this. For healthy active and growing children, beverages higher in energy can be enjoyed as part of a balanced and varied diet. However, we also provide a range of low or no-kilojoule products also suitable for children. Supporting sport and physical activity Globally, The Coca-Cola Company has a long history of supporting sport and activity. have been a major Olympic Games sponsor since 1928 and also sponsor major international sporting events. Coca-Cola has been an All Black sponsor for the past decade and has also supported provincial netball and rugby. At a grassroots level, Coca-Cola has formed a partnership with the National Association of OSCAR (Out of School Care and Recreation) to develop and implement a national physical activity programme available to 75,000 young New Zealanders. In South Auckland, the Get Moving programme is working to encourage children to participate in local sports and recreation courses. The Pump water brand is now a major sponsor of the Heart Foundation's Jump Rope for Heart programme that runs in schools across New Zealand and through the Powerade sports drink brand, we support numerous sporting events around the country. Labelling All products of The Coca-Cola Company provide clear nutrition information in compliance with international regulations. Packaging Coca-Cola is committed to strict environmental guidelines, and to ensuring our packaging has as little impact as possible on the environment. To this end, a recycling project was introduced in New Zealand during 2001 which ensures our PET bottles contain an average of 10% recycled material. Information Programmes Coca cola’s consumer contact centre provides around the clock access to information about the companies. Pricing It is company practice to sell diet drinks and sugar-free soft drink alternatives at a similar price to regular carbonated soft drinks. Similarly, any competitions or promotions of Coca-Cola can be entered by our consumers who purchase diet Coke. Although at the discretion of retailers, special offers and reduced prices on soft drinks are usually available for both the regular and diet versions of our soft drinks Brand extension :- Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name) [pic] [pic] [pic] [pic] [pic] Conclusion:- The progress and advancement in the field of technology in the fields of soft drink raw material, production, manufacturing, information and communication technology and logistics have great positive impacts on the operations and sales of Coca-Cola. The availability of new soft drink ingredients enables Coca-Cola to introduce new variety of its products to its existing consumers, not forgetting to attract the new consumer groups. The use of the latest information technology has made able the company to attract the new generation of soft drink consumers with the latest features of song downloading. Also the existence of company website has enabled the world to be in touch with the latest progress, promotions and offers of Coca-Cola.